{"id":11494,"date":"2026-02-03T17:10:29","date_gmt":"2026-02-03T22:10:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11494"},"modified":"2026-02-03T17:10:29","modified_gmt":"2026-02-03T22:10:29","slug":"wild-cherry-pepsi-lip-balm-goes-retro-with-vacation-collab","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11494","title":{"rendered":"Wild Cherry Pepsi Lip Balm Goes Retro With Vacation Collab"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Vacation and Wild Cherry Pepsi have teamed up for a new lip balm inspired by the fruity cola flavor. The collaboration comes in just in time for Valentine\u2019s Day.<\/p>\n<p>The packaging design is typical of Vacation\u2019s 80s poolside vibes. The tubes use a retro Pepsi logo and graphics from the late 80s, including the \u201cWild Cherry\u201d wordmark, cherries, and striped background. The tubes\u2019 bottom and cap are Pepsi blue, balancing the mostly red body. Pepsi dominates the branding, with the Vacation mark near the cap.<\/p>\n<p>Wild Cherry Pepsi is a popular lip balm flavor, and the soda brand has licensed it to other brands like Taste Beauty and Read My Lips in the past. But in this latest collab with Vacation, the packaging eschews the current Pepsi branding for a vintage look that\u2019s perfectly at home in Vacation\u2019s brand world.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wild-cherry-pepsi-lip-balm-goes-retro-with-vacation-collab\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vacation and Wild Cherry Pepsi have teamed up for a new lip balm inspired by the fruity cola flavor. The collaboration comes in just in time for Valentine\u2019s Day. The packaging design is typical of Vacation\u2019s 80s poolside vibes. The tubes use a retro Pepsi logo and graphics from the late 80s, including the \u201cWild [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[484,488,408],"class_list":["post-11494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-collab","tag-pepsi","tag-vacation"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11494"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/10198"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}