{"id":11515,"date":"2026-02-04T08:33:50","date_gmt":"2026-02-04T13:33:50","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11515"},"modified":"2026-02-04T08:33:50","modified_gmt":"2026-02-04T13:33:50","slug":"altos-tequila-adds-human-touch-to-global-launch-kit","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11515","title":{"rendered":"Altos Tequila Adds Human Touch To Global Launch Kit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Instead of relying on printed uniformity, Altos Tequila\u2019s launch packaging embraces variation as the primary design feature. <a href=\"https:\/\/byhuman.mx\" target=\"_blank\" rel=\"noreferrer noopener\">HUMAN <\/a> designed the packaging, which is built around hand-painted boxes that function as both container and canvas. <\/p>\n<p>Lettering draws from Mexican sign painting with loose forms and visible brushwork, while turquoise, sand, and red reference street murals and market graphics. Each piece reads as a personal artifact, setting this project apart from other luxury launches.<\/p>\n<p>Alejandro Flores, Founder and Creative Director of Human, shares more about the design strategy below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/altos-tequila-adds-human-touch-to-global-launch-kit\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instead of relying on printed uniformity, Altos Tequila\u2019s launch packaging embraces variation as the primary design feature. HUMAN designed the packaging, which is built around hand-painted boxes that function as both container and canvas. Lettering draws from Mexican sign painting with loose forms and visible brushwork, while turquoise, sand, and red reference street murals and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11515"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11516"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}