{"id":11639,"date":"2026-02-11T09:09:26","date_gmt":"2026-02-11T14:09:26","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11639"},"modified":"2026-02-11T09:09:26","modified_gmt":"2026-02-11T14:09:26","slug":"massas-new-frozen-pizza-box-celebrates-its-sicilian-roots","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11639","title":{"rendered":"Massa\u2019s New Frozen Pizza Box Celebrates Its Sicilian Roots"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Murmur Creative redesigned Massa Pizza Company packaging, moving from clear wrap labels to fully boxed frozen pizza packaging built for modern retail.<\/li>\n<li>The design modernizes classic Italian aesthetics, referencing striped awnings, trattoria windows, and Italian signage inspired typography.<\/li>\n<li class=\"has-small-font-size\">Color coded varieties and a disciplined layout help Massa stand out in the frozen pizza aisle as premium, curated, and easy to shop.<\/li>\n<\/ul>\n<p>So often, frozen pizza packaging is void of main-character energy and relies heavily on appetite appeal and cheese-pull photography. The category also will sometimes try to avoid overly stereotypical design cues that loudly shout \u201cItalian food.\u201d<\/p>\n<p>When Massa\u2019s frozen pizzas went from clear wrap with a label to a fully boxed package, that was part of the challenge for <a href=\"https:\/\/murmurcreative.com\" target=\"_blank\" rel=\"noreferrer noopener\">Murmur Creative<\/a>.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/massas-new-box-celebrates\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Murmur Creative redesigned Massa Pizza Company packaging, moving from clear wrap labels to fully boxed frozen pizza packaging built for modern retail. The design modernizes classic Italian aesthetics, referencing striped awnings, trattoria windows, and Italian signage inspired typography. Color coded varieties and a disciplined layout help Massa stand out in the frozen pizza aisle as [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-11639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11639"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11640"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}