{"id":1166,"date":"2024-07-26T07:00:28","date_gmt":"2024-07-26T11:00:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1166"},"modified":"2024-07-26T07:00:28","modified_gmt":"2024-07-26T11:00:28","slug":"jamie-foxx-brings-star-power-to-bsb-whiskeys-bold-new-look","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1166","title":{"rendered":"Jamie Foxx Brings Star Power to BSB Whiskey\u2019s Bold New Look"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Inspired by Jamie Foxx\u2019s style and designed by <a href=\"https:\/\/charmainechoi.com\/\">Charmaine Choi<\/a>, BSB Whiskey\u2019s new matte black bottle features a letterman jacket-style patch and glow-in-the-dark elements, blending class and playfulness. <\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<figure class=\"wp-block-pullquote alignwide\">\n<blockquote>\n<p>\u201cWorking with the team at WES Brands, they wanted an updated look for BSB Whiskey. Inspired by Jamie Foxx\u2019s style and playfulness, the new all-matte black bottle with a letterman jacket-style patch is classy and bold. Jamie Foxx \u2013 the Creative Director made decisions quickly while adding great ideas such as making the logo glow-in-the-dark for bottle service. Jamie Foxx wanted to bring fun to this category with a sippable whiskey. The new package design is approachable by evoking curiosity through the tactile printing contrasted with the matte black bottle and the glow-in-the-dark label.\u201d<\/p>\n<p><cite>\u2013 Charmaine Choi<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/jamie-foxx-brings-star-power-to-bsb-whiskeys-bold-new-look\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by Jamie Foxx\u2019s style and designed by Charmaine Choi, BSB Whiskey\u2019s new matte black bottle features a letterman jacket-style patch and glow-in-the-dark elements, blending class and playfulness. \u201cWorking with the team at WES Brands, they wanted an updated look for BSB Whiskey. Inspired by Jamie Foxx\u2019s style and playfulness, the new all-matte black bottle [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1166"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/1166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}