{"id":11667,"date":"2026-02-12T08:08:58","date_gmt":"2026-02-12T13:08:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11667"},"modified":"2026-02-12T08:08:58","modified_gmt":"2026-02-12T13:08:58","slug":"big-rock-brewerys-redesign-finds-the-humor-without-forcing-it","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11667","title":{"rendered":"Big Rock Brewery\u2019s Redesign Finds the Humor Without Forcing It"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Big Rock Brewery\u2019s redesign by Helms Workshop replaces craft beer clutter with a clean, easy-to-shop can system<\/li>\n<li>Oversized typography, single color fields, and woodcut style illustrations improve shelf recognition across the lineup<\/li>\n<li>Subtle humor and regional cues add personality without relying on tired craft beer tropes<\/li>\n<\/ul>\n<p>Sometimes the smartest redesign is simply the one that remembers why people liked the brand in the first place. Big Rock Brewery\u2019s packaging refresh, designed by <a href=\"https:\/\/helmsworkshop.com\" target=\"_blank\" rel=\"noreferrer noopener\">Helms Workshop<\/a>, clears out the usual craft beer clich\u00e9s and lets the visuals do the talking.<\/p>\n<p>The typography is straightforward and unpretentious, with just enough structure in the supporting type to keep everything uncluttered. It skips the predictable stuff like faux parchment, hop grenades, and badge overload. Instead, each beer has a single saturated color field and a crisp woodcut-style illustration. The humor is subtle too, like a grasshopper that looks weirdly heroic or a rooster caught mid-strut. Humor doesn\u2019t have to be obvious and cliches don\u2019t always make for smart design. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/big-rock-brewery-can-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Rock Brewery\u2019s redesign by Helms Workshop replaces craft beer clutter with a clean, easy-to-shop can system Oversized typography, single color fields, and woodcut style illustrations improve shelf recognition across the lineup Subtle humor and regional cues add personality without relying on tired craft beer tropes Sometimes the smartest redesign is simply the one that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3031,3032,3033,3034,3035,3036,3037,3038,3039,3040,3041,3042,3043,3044,3045,3046,3047,3048],"class_list":["post-11667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alberta-brewery","tag-beer-branding","tag-beverage-brand-identity","tag-big-rock-brewery-redesign","tag-brand-refresh-case-study","tag-brewery-rebrand","tag-canadian-beer-branding","tag-canned-beer-design","tag-color-coded-can-system","tag-craft-beer-can-design","tag-craft-beer-marketing","tag-helms-workshop","tag-label-design-system","tag-minimalist-beer-branding","tag-modern-beer-design","tag-retail-shelf-branding","tag-typography-driven-branding","tag-woodcut-illustration-style"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11667"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11668"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}