{"id":11697,"date":"2026-02-13T08:42:14","date_gmt":"2026-02-13T13:42:14","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11697"},"modified":"2026-02-13T08:42:14","modified_gmt":"2026-02-13T13:42:14","slug":"kwalitaria-to-roll-out-notpla-seaweed-coated-packs-across-dutch-sites","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11697","title":{"rendered":"Kwalitaria\u00a0to\u00a0roll out Notpla seaweed-coated packs across Dutch sites"},"content":{"rendered":"


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Kwalitaria will introduce trays for fries and snacks. Credit: Notpla.<\/figcaption><\/figure>\n<\/p><\/div>\n

Notpla\u00a0has\u00a0been selected\u00a0by\u00a0Dutch quick-service restaurant chain\u00a0Kwalitaria\u00a0to supply seaweed-coated trays and containers intended to replace plastic-based packaging.<\/p>\n

The initiative is supported by packaging distributor Conpax, which will handle logistics for the rollout.<\/p>\n

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Kwalitaria\u00a0will introduce trays for fries and snacks that use\u00a0Notpla\u2019s\u00a0seaweed-derived coating.<\/p>\n

According to the company, these trays are fully free of plastic and microplastics and can be composted at home.<\/p>\n

The new packaging will be introduced in all 160\u00a0Kwalitaria\u00a0outlets across the Netherlands.<\/p>\n

The project aims to\u00a0observe\u00a0how\u00a0Notpla\u2019s\u00a0coating technology performs under typical high-volume conditions in quick-service restaurants.<\/p>\n

Notpla\u00a0chief revenue officer\u00a0Lise Honsinger said:\u00a0\u201cThis partnership shows that plastic-free packaging can perform in real-world QSR settings, at scale. This partnership sets a new benchmark.\u201d\u00a0<\/p>\n

Conpax\u2019s involvement will support the distribution of the trays across Kwalitaria\u2019s network.<\/p>\n

Recently,\u00a0Notpla and 14 other European partners have secured \u20ac4m\u00a0($4.66m) in Horizon Europe funding.<\/p>\n

The funding will be used to further develop plastic-free disposable coffee cups that are fully home compostable and\u00a0contain\u00a0no plastic coatings.<\/p>\n

In January,\u00a0Imperial College London in the UK collaborated with Notpla<\/a>\u00a0to introduce home-compostable, seaweed-based packaging at its campus food and drink outlets.<\/p>\n

The move is aimed\u202fat\u202fminimising\u202fsingle-use plastic\u202fthroughout\u202fits campus catering services.<\/p>\n

It\u202fis part of Imperial\u2019s Sustainable Imperial strategy, which\u202fseeks\u202fto deliver evidence-based responses to climate change\u202fand\u202fpromote the adoption of\u00a0new technologies.\u00a0<\/p>\n

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