{"id":1170,"date":"2024-07-26T09:42:07","date_gmt":"2024-07-26T13:42:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=1170"},"modified":"2024-07-26T09:42:07","modified_gmt":"2024-07-26T13:42:07","slug":"tetra-paks-custom-printing-drives-innovation-for-mengniu","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=1170","title":{"rendered":"Tetra Pak\u2019s Custom Printing drives innovation for Mengniu"},"content":{"rendered":"


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The updated packaging is available to consumers in greater China. Credit: Mengniu Group.<\/figcaption><\/figure>\n<\/p><\/div>\n

Tetra Pak and Mengniu Group have partnered to launch a limited-edition milk product featuring iconic artwork, highlighting the potential of customised packaging to engage consumers.<\/p>\n

The collaboration has seen the release of Mengniu\u2019s Milk Deluxe Pure Milk range, adorned with 30 unique designs inspired by artwork from Vincent Van Gogh and Claude Monet.<\/p>\n

Packaged in Tetra Pak\u2019s Prisma Aseptic cartons, the portfolio is now available to consumers in greater China.<\/p>\n

This innovative project showcases the capabilities of Tetra Pak Custom Printing, which enables high-quality, digitally printed designs on packaging materials.<\/p>\n

By offering greater design flexibility, the technology allows brands to create visually striking and emotionally resonant packaging in an attempt to strengthen consumer connections.<\/p>\n

Mengniu\u2019s adoption of the Tetra Pak Custom Printing solution marks a significant step in China\u2019s dairy industry, demonstrating how packaging can serve as a powerful marketing tool in the industry.<\/p>\n

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