{"id":11713,"date":"2026-02-16T08:46:42","date_gmt":"2026-02-16T13:46:42","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11713"},"modified":"2026-02-16T08:46:42","modified_gmt":"2026-02-16T13:46:42","slug":"coca-colas-2026-lunar-new-year-cans-turn-tradition-into-a-regional-love-letter","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11713","title":{"rendered":"Coca-Cola\u2019s 2026 Lunar New Year Cans Turn Tradition Into a Regional Love Letter"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A regional campaign that still makes room for local stories is harder than it sounds, and Coca-Cola\u2019s Lunar New Year 2026 design pulls it off with charm.\u00a0<\/p>\n<p>This project, created in partnership with global design consultancy <a href=\"https:\/\/elmwood.com\" target=\"_blank\" rel=\"noreferrer noopener\">Elmwood<\/a>, keeps the Coca-Cola logo intact, then turns the lower half into a celebratory field of gold ornament on signature red. This year\u2019s Lunar New Year campaign successfully carries a single, cohesive festive design across the region, co-created with local market teams to give each country the flexibility to celebrate and create its own culturally relevant narrative, addressing a shared challenge for the holiday.\u00a0<\/p>\n<p>It\u2019s festive and unusually crafted feeling for a mass brand.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/coca-cola-lunar-new-year-2026-can-design-elmwood-asean-campaign\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A regional campaign that still makes room for local stories is harder than it sounds, and Coca-Cola\u2019s Lunar New Year 2026 design pulls it off with charm.\u00a0 This project, created in partnership with global design consultancy Elmwood, keeps the Coca-Cola logo intact, then turns the lower half into a celebratory field of gold ornament on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3153,608,3154,3155,643,3137,3156,3157,3158,3159,3160,570,3161,3162,3163,3164,3165,3166,3167,429,635],"class_list":["post-11713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-asean-campaign","tag-brand-identity","tag-brocade-inspired","tag-can-design","tag-coca-cola","tag-concept-design","tag-cultural-marketing","tag-elmwood","tag-embroidery-inspired","tag-festive-branding","tag-illustration","tag-limited-edition","tag-lunar-new-year-2026","tag-malaysia","tag-pattern-design","tag-peranakan-beadwork","tag-red-and-gold","tag-singapore","tag-tet-2026","tag-typography","tag-vietnam"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11713"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11714"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}