{"id":11741,"date":"2026-02-17T06:59:06","date_gmt":"2026-02-17T11:59:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11741"},"modified":"2026-02-17T06:59:06","modified_gmt":"2026-02-17T11:59:06","slug":"relish-creates-a-flavor-first-design-for-protein-peanut-butter-line","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11741","title":{"rendered":"Relish Creates A Flavor-First Design for Protein Peanut Butter Line"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>This peanut butter line wastes zero time getting to the good part. It\u2019s all about flavor, craveability, and big shelf impact.\u00a0<\/p>\n<p>Designed by <a href=\"https:\/\/heyrelish.com\" target=\"_blank\" rel=\"noreferrer noopener\">Relish<\/a>, the bold, wavy wordmark takes up most of the label, creating a unified block that\u2019s easy to spot from a few steps away. Hazelnut, peanut, and chocolate each get their own punchy palette, so deciphering flavors feels effortless without piling on extra graphics. The small ingredient icons give just enough detail without cluttering the label. Best of all, the system is built to scale, with a simple descriptor swap for different markets (\u201cprotein cream\u201d in parts of Europe and \u201cprotein spread\u201d for the US) while the family look stays perfectly intact.\u00a0<\/p>\n<p>Dimitar Popav, Creative Strategist &amp; Founder of <a href=\"https:\/\/heyrelish.com\" target=\"_blank\" rel=\"noreferrer noopener\">Relish<\/a>, talk about the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/coach-foods-peanut-butter-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This peanut butter line wastes zero time getting to the good part. It\u2019s all about flavor, craveability, and big shelf impact.\u00a0 Designed by Relish, the bold, wavy wordmark takes up most of the label, creating a unified block that\u2019s easy to spot from a few steps away. Hazelnut, peanut, and chocolate each get their own [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3194,608,3195,3196,2934,3197,2952,3062,1293,3198,3199,3200,3201,429],"class_list":["post-11741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bold-wordmark","tag-brand-identity","tag-color-coded-system","tag-flavor-first-design","tag-food-branding","tag-hazelnut-spread","tag-label-design","tag-packaging-design-inspiration","tag-peanut-butter","tag-protein-cream","tag-protein-spread","tag-relish","tag-shelf-impact","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11741"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11742"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}