{"id":11751,"date":"2026-02-18T03:42:00","date_gmt":"2026-02-18T08:42:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11751"},"modified":"2026-02-18T03:42:00","modified_gmt":"2026-02-18T08:42:00","slug":"nice-try-pizza-hut-but-theres-no-such-thing-as-a-vertical-pizza-box","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11751","title":{"rendered":"Nice Try, Pizza Hut, But There\u2019s No Such Thing As a Vertical Pizza Box"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Pizza Hut and creative agency Isis tease Londoners with a non-functional vertical pizza box in a campaign aiming to inspire conversations about the brand on social media.<\/li>\n<li>The promotional stunt comes as Pizza Hut UK faces a significant downturn in business and a major franchisee goes into administration.<\/li>\n<\/ul>\n<p>In the UK, Pizza Hut has been in a rut.\u00a0<\/p>\n<p><a href=\"https:\/\/www.bbc.com\/news\/articles\/c07mk59pzkpo\">Last year<\/a>, the Hut\u2019s largest franchisee, and operator of all of the brand\u2019s UK dine-in locations, DC London Pie Limited, filed for administration, which is similar to the US\u2019s chapter 11 bankruptcy. As a result, 68 dine-in restaurants and 11 delivery sites were closed, and 1,210 people lost their jobs.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/nice-try-pizza-hut-but-theres-no-such-thing-as-a-vertical-pizza-box\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pizza Hut and creative agency Isis tease Londoners with a non-functional vertical pizza box in a campaign aiming to inspire conversations about the brand on social media. The promotional stunt comes as Pizza Hut UK faces a significant downturn in business and a major franchisee goes into administration. In the UK, Pizza Hut has been [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3052,85,2951,3220,2523,959,3221,3222,1052,3223,1184,3224,3225,2509,3226],"class_list":["post-11751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-strategy","tag-branding","tag-dieline","tag-fast-food-trends","tag-graphic-design","tag-innovation","tag-iris-london","tag-marketing-campaign","tag-packaging-design","tag-pizza-box","tag-pizza-hut","tag-pizza-hut-uk","tag-retail-news","tag-uk","tag-viral-marketing"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11751"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11752"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}