{"id":11775,"date":"2026-02-18T09:49:44","date_gmt":"2026-02-18T14:49:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11775"},"modified":"2026-02-18T09:49:44","modified_gmt":"2026-02-18T14:49:44","slug":"epoch-and-camille-walala-bring-french-inspired-festivities-to-1664s-lny-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11775","title":{"rendered":"Epoch and Camille Walala Bring French-Inspired Festivities To 1664\u2019s LNY Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Epoch designs limited-edition packaging for the beer brand 1664 in collaboration with French artist Camille Walala for Lunar New Year.<\/li>\n<li>The limited-edition packaging is festive and colorful, and, as a French-inspired celebratory presentation for the beer, it aims to increase brand awareness in Asia.<\/li>\n<\/ul>\n<p>Beer brand 1664, owned and brewed by Heineken in the UK and by Carlsberg worldwide, has been in Asia for 8 years, but has largely failed to make its presence known. Lunar New Year (LNY), however, was a perfect opportunity to make a splash and raise brand awareness.<\/p>\n<p>1664 enlisted design studio\u00a0<a href=\"https:\/\/weareepoch.com\/\">Epoch<\/a>\u00a0to launch limited-edition packaging to commemorate LNY and increase its foothold in Asian markets. LNY is a celebratory time, and Epoch\u2019s design brings a French approach to festivities to an Asian holiday, enlisting artist\u00a0<a href=\"https:\/\/www.camillewalala.com\/\">Camille Walala<\/a>\u00a0for 1664\u2019s campaign.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/epoch-and-camille-walala-bring-french-inspired-festivities-to-1664s-lny-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epoch designs limited-edition packaging for the beer brand 1664 in collaboration with French artist Camille Walala for Lunar New Year. The limited-edition packaging is festive and colorful, and, as a French-inspired celebratory presentation for the beer, it aims to increase brand awareness in Asia. Beer brand 1664, owned and brewed by Heineken in the UK [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3272,3273,3032,98,3274,3275,2454,3276,3277,3278,3279,2523,3280,331,3281,3161,3282,1052],"class_list":["post-11775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-1664-beer","tag-asian-market-strategy","tag-beer-branding","tag-beverage-packaging","tag-branding-news","tag-camille-walala","tag-carlsberg","tag-epoch-design","tag-festive-packaging","tag-french-design","tag-geometric-art","tag-graphic-design","tag-heineken","tag-limited-edition-packaging","tag-lny-2026","tag-lunar-new-year-2026","tag-luxury-beer","tag-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11775"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11776"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}