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Mets\u00e4 Board<\/a>, part of Mets\u00e4 Group, will open a new Packaging Design Studio in Milan this summer, a significant step in accelerating packaging innovation and strengthening collaboration with European brand owners, converters and packaging developers.<\/p>\n \u201cLocated in one of Europe\u2019s leading design capitals, the Milan studio gives us a perfect setting to work even more closely with our customers. The studio makes it easy to connect, test ideas and move towards solutions that keep pace with the fast-evolving packaging landscape,\u201d says Erja Hyrsky, SVP, Commercial Operations.<\/p>\n Equipped with modern tools and advanced AI-supported design and simulation technologies, the studio will enhance the way workshops, design sprints and co-creation sessions are carried out more effectively, especially in projects where sustainability<\/a> targets, performance requirements or regulatory changes drive the need for new solutions.<\/p>\n Bringing packaging design, product development and technical competence into one location enables greater cooperation across the packaging value chain. The studio provides a place where insights, materials and manufacturing requirements can be considered holistically, supporting customers in developing solutions that are both functional and ready for implementation.<\/p>\n \u201cWith the new studio in Milan, we are creating a space where innovation, design and technical excellence meet,\u201d says Ilkka Harju, Director, Packaging Design Services. \u201cThis enables us to work side by side with customers and partners on solutions that move efficiently from idea to implementation.\u201d<\/p>\n