{"id":11787,"date":"2026-02-19T00:41:00","date_gmt":"2026-02-19T05:41:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11787"},"modified":"2026-02-19T00:41:00","modified_gmt":"2026-02-19T05:41:00","slug":"columbia-sportswear-invites-you-to-drink-a-beer-made-with-bear-poop","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11787","title":{"rendered":"Columbia Sportswear Invites You To Drink a Beer Made With Bear Poop"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Columbia Sportswear and Breakside Brewery launch \u201cNature Calls\u201d beer as part of a viral \u201cEngineered for Whatever\u201d marketing stunt, with the two Pacific Northwest brands collaborating to create a novelty brew infused with actual bear poop, honey, and huckleberries.<\/li>\n<li>Designed by agencies adam&amp;eve and TBWA, this \u201cunhinged\u201d limited-edition beer, made especially for Super Bowl 2026, features a bold can design featuring a defecating bear logo.<\/li>\n<\/ul>\n<p>Does a bear shit in the woods?<\/p>\n<p>Well, yes, obviously. But sometimes, those same bears shit on trails in Montana, and someone gathers it all up to make beer.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/columbia-sportswear-invites-you-to-drink-a-beer-made-with-bear-poop\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Columbia Sportswear and Breakside Brewery launch \u201cNature Calls\u201d beer as part of a viral \u201cEngineered for Whatever\u201d marketing stunt, with the two Pacific Northwest brands collaborating to create a novelty brew infused with actual bear poop, honey, and huckleberries. Designed by agencies adam&amp;eve and TBWA, this \u201cunhinged\u201d limited-edition beer, made especially for Super Bowl 2026, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3287,3288,3202,3289,3290,3291,3292,3041,3293,3294,3295,3296,3297,3298,3299,1619,3300,186,3301],"class_list":["post-11787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-adameve","tag-bear-poop-beer","tag-beer-can-design","tag-beverage-branding","tag-branding-stunt","tag-breakside-brewery","tag-columbia-sportswear","tag-craft-beer-marketing","tag-engineered-for-whatever","tag-experimental-branding","tag-marketing-campaigns","tag-nature-calls-beer","tag-novelty-packaging","tag-outdoor-industry-news","tag-pacific-northwest","tag-package-design","tag-super-bowl-ads-2026","tag-sustainable-packaging","tag-tbwa"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11787"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11788"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}