{"id":11799,"date":"2026-02-19T06:25:00","date_gmt":"2026-02-19T11:25:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11799"},"modified":"2026-02-19T06:25:00","modified_gmt":"2026-02-19T11:25:00","slug":"blooms-tango-refresh-adds-youthful-energy-and-makes-an-earnest-plea-to-the-kids","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11799","title":{"rendered":"Bloom\u2019s Tango Refresh Adds Youthful Energy and Makes an Earnest Plea to the Kids"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Agency Bloom recently refreshed the UK soda brand Tango to maintain its youth appeal.<\/li>\n<li>Tango\u2019s update is bolder, edgier, and more colorful thanks to a revised wordmark, graphics, packaging, and copy.<\/li>\n<\/ul>\n<p>In the UK, Carlsberg Britvic\u2019s soft drink brand Tango has historically targeted a more youthful audience. From sponsoring the\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PL4C7AD0FA5C7FCBA9\">Underage music festival<\/a>\u00a0to\u00a0<a href=\"https:\/\/youtu.be\/iqVFnxHWnlc?si=c3EhlORZFKmuvc_N\">silly television ads<\/a>, Tango\u2019s strategy requires its brand identity to appeal to a younger audience.<\/p>\n<p>Recently, Tango worked with the agency\u00a0<a href=\"https:\/\/www.bloom-london.com\/\">Bloom<\/a>\u00a0to refresh its brand to speak to the latest generation of young consumers, including Gen Z and Alpha. Bloom\u2019s challenge was to maintain Tango\u2019s boldness while appealing to the innately design-literate Gen Z and Alpha audiences.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/blooms-tango-refresh-adds-youthful-energy-and-makes-an-earnest-plea-to-the-kids\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agency Bloom recently refreshed the UK soda brand Tango to maintain its youth appeal. Tango\u2019s update is bolder, edgier, and more colorful thanks to a revised wordmark, graphics, packaging, and copy. In the UK, Carlsberg Britvic\u2019s soft drink brand Tango has historically targeted a more youthful audience. From sponsoring the\u00a0Underage music festival\u00a0to\u00a0silly television ads, Tango\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3289,3304,2949,2951,850,3305,2523,1052,956,3306,3307,3308,429,3309,2961],"class_list":["post-11799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-branding","tag-bloom-agency","tag-brand-refresh","tag-dieline","tag-gen-alpha","tag-gen-z-marketing","tag-graphic-design","tag-packaging-design","tag-rebranding","tag-retro-design","tag-soda-industry","tag-tango","tag-typography","tag-uk-soft-drinks","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11799"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11799\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11800"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}