{"id":11819,"date":"2026-02-20T08:23:15","date_gmt":"2026-02-20T13:23:15","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11819"},"modified":"2026-02-20T08:23:15","modified_gmt":"2026-02-20T13:23:15","slug":"oddbox-gets-bigger-and-odder-in-the-best-way-possible","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11819","title":{"rendered":"Oddbox Gets Bigger and Odder in the Best Way Possible"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Oddbox\u2019s rebrand by Kuba&amp;Friends uses oversized, cropped typography for headline-style impact<\/li>\n<li>Kraft materials are paired with sharp white type and a new orange palette for modern contrast<\/li>\n<li>Screen print-like produce icons make the brand stand out from typical eco grocery aesthetics<\/li>\n<\/ul>\n<p>If you thought produce branding stopped at beige, Oddbox is rewriting the rules. <\/p>\n<p>The brand\u2019s refreshed packaging, designed by <a href=\"https:\/\/kubaandfriends.com\" target=\"_blank\" rel=\"noreferrer noopener\">Kuba&amp;Friends<\/a>, goes bigger and far more confident than most do-good brands dare. The typography is oversized and deliberately cropped, like tabloid headlines that make rescued produce sound urgent and cool. On the kraft boxes, the sharp white type keeps the message direct, while the orange signals a brand that is not playing it safe.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/oddbox-gets-bigger-and-odder-in-the-best-way-possible\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oddbox\u2019s rebrand by Kuba&amp;Friends uses oversized, cropped typography for headline-style impact Kraft materials are paired with sharp white type and a new orange palette for modern contrast Screen print-like produce icons make the brand stand out from typical eco grocery aesthetics If you thought produce branding stopped at beige, Oddbox is rewriting the rules. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3356,3357,3358,3359,3360,3361,3362,3363,3364,3365,3366,3367,3368,3369,3340,3370],"class_list":["post-11819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-eco-brand-design","tag-ethical-food-branding","tag-food-delivery-branding","tag-graphic-design-studio","tag-kraft-box-design","tag-kubafriends","tag-modern-brand-refresh","tag-oddbox-brand-identity","tag-oddbox-design","tag-oddbox-rebrand","tag-orange-brand-palette","tag-packaging-design-trends","tag-rescued-produce","tag-sustainable-grocery-branding","tag-typography-branding","tag-uk-food-brands"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11819"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11820"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}