{"id":11829,"date":"2026-02-19T00:00:00","date_gmt":"2026-02-19T05:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11829"},"modified":"2026-02-19T00:00:00","modified_gmt":"2026-02-19T05:00:00","slug":"podcast-world-packaging-organizations-outlook-for-2026","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11829","title":{"rendered":"PODCAST | World Packaging Organization\u2019s Outlook for 2026"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div wp_automatic_readability=\"73.936604014017\"><!---- This is for embedded images that can be opened in a popup  windows -----><br \/>\n<!---- Begin imageModalBackground --->\n<link href=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/css\/Image-Modals.css\" rel=\"stylesheet\"\/>\n<div id=\"imageModalBackground\" onclick=\"backgroundClick(event);\">\n<p>\u2715<\/p>\n<p><\/p>\n<\/div>\n<p><!-- End imageModalBackground. -->\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/css\/PS-articles.css\"\/>\n<style><![CDATA[<![CDATA[<![CDATA[<![CDATA[\n\t.pod {\n\t\twidth: 97%; background-color: #1C4974; border-radius: 25px; padding: 20px; display: flex; justify-content: center; align-items: center; margin: 0px auto;\n\t}\n\t\n\t.listenBtn {\n\t\ttext-align: center;\n\t}\n\t\/* unvisited link *\/\n\t\n\t.listenBtn a:link {\n\t\tcolor: #fff; padding: 7px 20px; background-color: #1C4974; border-radius: 25px; text-decoration: none; border: none; font-size: 21px; font-weight: bold; text-align: center; font-family: Helvetica, Verdana, sans-serif; -webkit-transition: all 0.5s ease; -moz-transition: all 0.5s ease; -o-transition: all 0.5s ease; -ms-transition: all 0.5s ease; transition: all 0.5s ease; box-shadow: 10px 10px 10px grey;\n\t}\n\t\/* visited link *\/\n\t\n\t.listenBtn a:visited {\n\t\tcolor: #fff; background-color: #1C4974;\n\t}\n\t\/* mouse over link *\/\n\t\n\t.listenBtn a:hover {\n\t\tcolor: #f4f5f6; background-color: #404144; border: none; padding: 8px 22px; font-size: 23px; -webkit-transition: all 0.5s ease; -moz-transition: all 0.5s ease; -o-transition: all 0.5s ease; -ms-transition: all 0.5s ease; transition: all 0.5s ease;\n\t}\n\t\/* selected link *\/\n\t\n\t.listenBtn a:active {\n\t\tcolor: #fff; background-color: #1C4974;\n\t}\n\n]]]]]]]]><![CDATA[><![CDATA[><![CDATA[>]]]]]]><![CDATA[><![CDATA[>]]]]><![CDATA[>]]><\/style>\n<div wp_automatic_readability=\"16.806629834254\">\n<!--- Wrap to keep above first ad ---><\/p>\n<figure class=\"cap right\" wp_automatic_readability=\"1.5\">\n  <img decoding=\"async\" src=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/podcasts\/Packaging-Perspectives\/2026\/PS0226-Podcast-Luciana-and-Brad.jpg\" alt=\"Luciana Pellegrino and Brad Addington sitting on opposite sides of a table.\" class=\"modalImage\" onclick=\"showImageModal(this.src), showCaption('caption1');\"\/><figcaption wp_automatic_readability=\"3\">\n<p><span id=\"caption1\">Luciana Pellegrino and Brad Addington. <em>Image courtesy of Liliam Benzi \/ World Packaging Organisation<\/em><\/span><\/p>\n<\/figcaption><\/figure>\n<p>S\u00c3O PAULO, Brazil\u2014I recently sat down with <strong>Luciana Pellegrino<\/strong>, President of the World Packaging Organisation, to learn more about the scope of WPO\u2019s activities.<\/p>\n<p>We here at<em> Packaging Strategies<\/em> have been in the habit of writing about WPO\u2019s prestigious WorldStar Awards, but I came away from my interview with Pellegrino with a much better understanding of WPO\u2019s programs, initatives, and advocacy.<\/p>\n<\/div>\n<p><!--- end wrap ---><\/p>\n<p>While WPO is based in Vienna, Pellegrino\u2014who is also Executive President of the Brazilian Packaging Association (ABRE)\u2014is based in S\u00e3o Paulo.<\/p>\n<p>\u201cWPO is the global institutional body for the packaging industry and aims to raise the voice for packaging on a global level,\u201d Pellegrino explained.<\/p>\n<p>WPO\u2019s members are national packaging bodies, and the organization now has members representing 66 countries around the world. \u201cAnd every year there is a new country joining WPO, so we are still growing,\u201d Pellegrino noted.\u00a0<\/p>\n<p>For those countries that don\u2019t already have a national packaging body in place, WPO can help with the creation of such an organization. Also, WPO has been cooperating for several years now with the United Nations Industrial Development Organization (UNIDO), especially when it comes to projects that aim to enhance a country\u2019s packaging capacity.<\/p>\n<p>Among its initiatives in 2026, WPO is working with the Netherlands-based FSSC Foundation on aligning WPO Save Food Packaging Design Principles as a catalyst for reducing food loss and waste.<\/p>\n<p>As for WPO\u2019s own Design for Recycling Guide, WPO plans to pare down this very large, very technical document to a smaller, more easily digestible version that can be easily translated into different languages.<\/p>\n<p>To learn about WPO\u2019s other plans for 2026 and beyond, check out the full interview with Pellegrino here:<\/p>\n<p><!--- Podcast embed ---><\/p>\n<aside style=\"text-align: center; margin: 0px auto;\" wp_automatic_readability=\"1.2564102564103\">\n<a href=\"https:\/\/www.packagingstrategies.com\/media\/podcasts\/3067\"><img decoding=\"async\" alt=\"Packaging Perspectives Podcast Logo\" src=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/Custom_Content\/2020\/PS-PackagingPerspectives-250.png\" style=\"display: block; float: none; vertical-align: top; margin: 5px auto; text-align: center;\" align=\"center\"\/> <\/a><\/p>\n<p>\n<audio controls=\"\" style=\"text-align: center;\"><source src=\"https:\/\/dts.podtrac.com\/redirect.mp3\/www.packagingstrategies.com\/ext\/resources\/podcasts\/WPO-2026-PODCAST_mixdown.mp3?t=1771527402\" type=\"audio\/mpeg\">Your browser does not support the audio element.<\/source><\/audio>\n<\/p>\n<p><a href=\"https:\/\/www.packagingstrategies.com\/media\/podcasts\/3067\" rel=\"noopener noopener\" target=\"_blank\"><strong>Listen to more podcasts here.<\/strong><\/a><\/p>\n<\/aside>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/106281-podcast-world-packaging-organizations-outlook-for-2026\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2715 Luciana Pellegrino and Brad Addington. Image courtesy of Liliam Benzi \/ World Packaging Organisation S\u00c3O PAULO, Brazil\u2014I recently sat down with Luciana Pellegrino, President of the World Packaging Organisation, to learn more about the scope of WPO\u2019s activities. We here at Packaging Strategies have been in the habit of writing about WPO\u2019s prestigious WorldStar [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[213,1052,3405,874],"class_list":["post-11829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-food-waste-reduction","tag-packaging-design","tag-packaging-design-awards","tag-podcasts"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11829"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11830"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}