{"id":11909,"date":"2026-02-25T08:38:49","date_gmt":"2026-02-25T13:38:49","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11909"},"modified":"2026-02-25T08:38:49","modified_gmt":"2026-02-25T13:38:49","slug":"emily-oberman-and-pentagram-turn-fried-chicken-into-high-design-with-coqodaq","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11909","title":{"rendered":"Emily Oberman and Pentagram Turn Fried Chicken Into High Design With COQODAQ"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>COQODAQ branding by Emily Oberman and Pentagram\u00a0elevates fried chicken with a refined wordmark and cathedral-level design precision.<\/li>\n<li>A bold orange and yellow palette, grounded by green and cream, reinvents classic chicken shop colors without clich\u00e9.<\/li>\n<li>Elegant stripes and manuscript-inspired illustrations blend high design with comfort food, creating a culturally sharp, premium fast-casual identity.<\/li>\n<\/ul>\n<p>Fried chicken rarely gets treated like fine art, which is exactly why this branding system stops you in your tracks.\u00a0<\/p>\n<p>For COQODAQ, Emily Oberman and her Pentagram team built a packaging and graphic system that treats comfort food with what they\u2019ve coined as \u201ccathedral-level care.\u201d The wordmark is a small wonder, rooted in a perfectly centered \u201cO\u201d shaped like an egg, with reverse contrast letterforms that balance precision.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/emily-oberman-and-pentagram-turn-fried-chicken-into-high-design-with-coqodaq\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COQODAQ branding by Emily Oberman and Pentagram\u00a0elevates fried chicken with a refined wordmark and cathedral-level design precision. A bold orange and yellow palette, grounded by green and cream, reinvents classic chicken shop colors without clich\u00e9. Elegant stripes and manuscript-inspired illustrations blend high design with comfort food, creating a culturally sharp, premium fast-casual identity. Fried chicken [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3091,3537,3538,3539,3540,3003,3541,3542,3543,3544,3545,3546,3547,3548,3549,3550,3551],"class_list":["post-11909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity-system","tag-coqodaq","tag-egg-inspired-logo-design","tag-emily-oberman","tag-experiential-restaurant-design","tag-food-packaging-design","tag-fried-chicken-branding","tag-hospitality-design","tag-korean-american-restaurant-branding","tag-luxury-fast-casual","tag-manuscript-style-illustration","tag-pentagram","tag-restaurant-branding","tag-reverse-contrast-logo","tag-stripe-graphic-design","tag-typography-driven-identity","tag-vibrant-color-palette"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11909"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4294"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}