{"id":11912,"date":"2026-02-25T12:44:02","date_gmt":"2026-02-25T17:44:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11912"},"modified":"2026-02-25T12:44:02","modified_gmt":"2026-02-25T17:44:02","slug":"was-the-liquid-death-x-spotify-speaker-collab-a-grave-mistake-for-the-beloved-water-brand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11912","title":{"rendered":"Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?"},"content":{"rendered":"


\n<\/p>\n

\n

For the most part, I would say that Liquid Death has a\u00a0pretty good track record<\/a>\u00a0when it comes to\u00a0brand collabs<\/a>, but you\u2019d be justified in saying that they\u2019ve jumped the shark and hit a cultural saturation point where their schtick is starting to feel tired.<\/p>\n

That said, for a company built on purpose (death to plastic<\/a>, anyone<\/em>?), they sure did pick a questionable partner for their latest piece of trick marketing.<\/p>\n

Liquid Death and Spotify have now partnered for a wireless Bluetooth speaker. Dubbed the\u00a0Eternal Playlist Urn<\/a>, the speaker is shaped like a vessel for your loved one\u2019s cremains, and after the ol\u2019 eye test, maybe you can jam some jams\u00a0and<\/em>ashes into that Liquid Death and Spotify-branded pot. Only 150 of the 7-inch-by-11.4-inch speakers exist, and they will retail for $495. Now, all you need to do is just have Spotify generate an afterlife playlist based on your listening habits.\u00a0<\/p>\n