{"id":11918,"date":"2026-02-25T17:04:06","date_gmt":"2026-02-25T22:04:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11918"},"modified":"2026-02-25T17:04:06","modified_gmt":"2026-02-25T22:04:06","slug":"kim-kardashian-and-day-job-introduce-update-and-its-soft-take-on-energy-drinks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11918","title":{"rendered":"Kim Kardashian and Day Job Introduce Update and its Soft Take on Energy Drinks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Kim Kardashian launches Update energy drink with packaging by Day Job<\/li>\n<li>Minimal pastel cans and vertical sans serif typography redefine energy drink design<\/li>\n<li>A Skims-inspired aesthetic enters the competitive CPG beverage space<\/li>\n<\/ul>\n<p>Kendall has tequila, Kourtney has supplements, and Khlo\u00e9 has popcorn, making another Kardashian product launch feel almost inevitable. <\/p>\n<p>With the new energy drink Update, Kim Kardashian teams up with <a href=\"https:\/\/dayjob.work\" target=\"_blank\" rel=\"noreferrer noopener\">Day Job<\/a> to create a packaging system that almost feels like an evolution of the Skims universe, and definitely a departure from her energy drink with <a href=\"https:\/\/thedieline.com\/kimade\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alani Nu<\/a>. The tall, slender cans are wrapped in muted pastels and soft metallic tones that feel more like luxury skincare than convenience-store coolers.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/kim-kardashian-and-day-job-introduce-update-and-its-soft-take-on-energy-drinks\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Kardashian launches Update energy drink with packaging by Day Job Minimal pastel cans and vertical sans serif typography redefine energy drink design A Skims-inspired aesthetic enters the competitive CPG beverage space Kendall has tequila, Kourtney has supplements, and Khlo\u00e9 has popcorn, making another Kardashian product launch feel almost inevitable. With the new energy drink [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3574,3575,3576,3577,2642,3578,3579,3580,3581,3582,3583,3563,3584,3585],"class_list":["post-11918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-celebrity-beverage-brand","tag-celebrity-founded-brands","tag-cpg-launch","tag-day-job-design-studio","tag-energy-drink-packaging","tag-kardashian-cpg-brands","tag-kim-kardashian","tag-minimalist-packaging-design","tag-modern-beverage-branding","tag-pastel-packaging","tag-skims-aesthetic","tag-typography-driven-design","tag-update-energy-drink","tag-wellness-energy-drinks"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11918"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11919"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}