{"id":11934,"date":"2026-02-26T05:20:00","date_gmt":"2026-02-26T10:20:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11934"},"modified":"2026-02-26T05:20:00","modified_gmt":"2026-02-26T10:20:00","slug":"snapple-mostly-revives-its-90s-look-but-dont-expect-a-glass-bottle-comeback","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11934","title":{"rendered":"Snapple Mostly Revives its 90s Look, But Don\u2019t Expect A Glass Bottle Comeback"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Keurig Dr. Pepper announces a brand refresh for Snapple, but don\u2019t expect any new glass bottles in the short term.<\/li>\n<li>Snapple\u2019s 90s look clearly inspires the refresh and follows the brand\u2019s recent strategy of tapping into its heyday to recapture consumer attention.<\/li>\n<\/ul>\n<p>Keurig Dr. Pepper (KDP) has announced that one of its beverage brands, Snapple, is getting a facelift. Though Snapple won\u2019t say who is behind the brand refresh (we asked), the update is in line with its previous use of nostalgia for its 90s heyday.<\/p>\n<p>We saw the nostalgia play from Snapple recently when it refreshed its alcoholic\u00a0<a href=\"https:\/\/thedieline.com\/wedges-snapple-spiked-refresh-summons-the-spirit-of-the-90s\/\">Snapple Spiked<\/a>\u00a0in Canada, done by Wedge. Last fall, Snapple also brought back its iconic glass bottles in a\u00a0<a href=\"https:\/\/thedieline.com\/snapple-glass-bottles-are-kinda-back\/\">promotion<\/a>\u00a0limited to NYC.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/snapple-mostly-revives-its-90s-look-but-dont-expect-a-glass-bottle-comeback\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keurig Dr. Pepper announces a brand refresh for Snapple, but don\u2019t expect any new glass bottles in the short term. Snapple\u2019s 90s look clearly inspires the refresh and follows the brand\u2019s recent strategy of tapping into its heyday to recapture consumer attention. Keurig Dr. Pepper (KDP) has announced that one of its beverage brands, Snapple, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3589,486,608,2949,2951,2523,3590,3591,3592,3593,3594,1052,3595,2627,3596],"class_list":["post-11934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-90s-nostalgia","tag-beverage-industry","tag-brand-identity","tag-brand-refresh","tag-dieline","tag-graphic-design","tag-heritage-branding","tag-kdp","tag-keurig-dr-pepper","tag-logo-redesign","tag-marketing-trends","tag-packaging-design","tag-product-labels","tag-snapple","tag-snapple-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11934"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11935"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}