{"id":11948,"date":"2026-02-27T04:10:00","date_gmt":"2026-02-27T09:10:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11948"},"modified":"2026-02-27T04:10:00","modified_gmt":"2026-02-27T09:10:00","slug":"ice-cream-in-bed-snooz-makes-sleepy-time-ice-cream","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11948","title":{"rendered":"Ice Cream in Bed? Snooz Makes Sleepy-Time Ice Cream"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">How &amp; How designs the branding for Snooz, an ice cream with added sleep-enhancing ingredients like camomile, lemon balm, magnesium, and theanine<\/li>\n<li class=\"has-small-font-size\">Snooz\u2019s branding leans into the very common habit of nighttime snacking on ice cream, something which apparently over 60% of consumers do.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/ahdb.org.uk\/news\/consumer-insight-sweet-spot-for-ice-cream-what-are-the-opportunities\">According<\/a>\u00a0to the Agriculture and Horticulture Development Board (AHDB), a UK trade advocacy group, 63% of consumers have ice cream in the evening when staying in. Yet branding surrounding ice cream isn\u2019t reflective of this nighttime behavior.<\/p>\n<p><a href=\"https:\/\/snoozlife.co.uk\/\">Snooz<\/a>\u00a0is a new ice cream brand designed to enhance sleep with ingredients like chamomile, lemon balm, magnesium, and theanine. What\u2019s more, the sleepy-time snack carries a brand identity reflective of evening indulgence.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ice-cream-in-bed-snooz-makes-sleepy-time-ice-cream\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How &amp; How designs the branding for Snooz, an ice cream with added sleep-enhancing ingredients like camomile, lemon balm, magnesium, and theanine Snooz\u2019s branding leans into the very common habit of nighttime snacking on ice cream, something which apparently over 60% of consumers do. According\u00a0to the Agriculture and Horticulture Development Board (AHDB), a UK trade [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[85,3612,1209,3613,3614,2951,2934,3615,3616,1615,3617,3618,3619,3620,1619,3621,3622,2961],"class_list":["post-11948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-branding","tag-chamomile","tag-consumer-behavior","tag-creative-packaging","tag-design-agency","tag-dieline","tag-food-branding","tag-functional-food","tag-how-how","tag-ice-cream-packaging","tag-l-theanine","tag-lemon-balm","tag-magnesium","tag-nighttime-snacking","tag-package-design","tag-sleep-enhancing-food","tag-snooz","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11948"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11949"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}