{"id":11952,"date":"2026-02-27T05:04:17","date_gmt":"2026-02-27T10:04:17","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11952"},"modified":"2026-02-27T05:04:17","modified_gmt":"2026-02-27T10:04:17","slug":"aeroflexx-to-offer-recyclable-refill-packs-for-aveda-beauty-products","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11952","title":{"rendered":"AeroFlexx to offer recyclable refill packs for Aveda beauty products"},"content":{"rendered":"


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The new packaging is said to use up to 70% less plastic compared to two of Aveda\u2019s standard 250ml bottles. Credit: Tatiana Diuvbanova \/ Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n

Aveda has collaborated with AeroFlexx to launch a new recyclable refill packaging format for its hair and skincare products.<\/p>\n

This initiative will make Aveda the first prestige beauty brand to use AeroFlexx\u2019s global kerbside recyclable refill technology, according to a statement by the packaging company.<\/p>\n

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The new packaging, designed with a lightweight airframe structure, is said to use up to 70% less plastic compared to two of Aveda\u2019s standard 250ml bottles.<\/p>\n

The refill pack is resealable and intended to provide controlled dispensing while supporting an easier recycling process.<\/p>\n

The design follows Aveda\u2019s design-for-recyclability principles while maintaining product performance.<\/p>\n

Aveda global packaging development director Nicole Call commented: \u201cAt Aveda, we believe packaging innovation must advance both sustainability and the guest experience, and AeroFlexx allows us to do exactly that.<\/p>\n

\u201cThis refill solution reduces plastic while meeting Aveda\u2019s high standards for design, recyclability and performance, reflecting the kind of thoughtful and responsible innovation we\u2019re committed to bringing to market.\u201d<\/p>\n

From early next year, Aveda plans to introduce the AeroFlexx refill packaging with select products.<\/p>\n

AeroFlexx commercial and business development vice-president Peter Messacar commented: \u201cThis partnership demonstrates what\u2019s possible when two organisations with aligned values come together to push the industry forward.<\/p>\n

\u201cBy integrating AeroFlexx\u2019s packaging technology into its portfolio, Aveda is setting a new precedent for how major prestige beauty brands can reduce plastic and enhance the consumer experience simultaneously.\u201d<\/p>\n

In November 2025, AeroFlexx collaborated\u00a0with Kinetic Vision<\/a> with the aim of developing new packaging solutions from concept to commercial launch.<\/p>\n

Through this collaboration, the companies plan to offer support across ideation, prototyping, testing, and market introduction, focusing on enhancing sustainability, performance, and convenience.<\/p>\n

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