{"id":11992,"date":"2026-03-03T00:50:00","date_gmt":"2026-03-03T05:50:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11992"},"modified":"2026-03-03T00:50:00","modified_gmt":"2026-03-03T05:50:00","slug":"pack-of-the-month-how-helms-workshop-crafted-a-redesign-for-big-rock-the-pioneers-of-alberta-beer","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11992","title":{"rendered":"Pack of the Month: How Helms Workshop Crafted a Redesign For Big Rock, the Pioneers of Alberta Beer"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Helms Workshop creates a woodcut-inspired redesign for Big Rock Brewery that\u2019s as rugged as the wilds of Alberta.<\/li>\n<li>Bold colors, beautiful illustration, and \u201cCalgary swagger\u201d led to a massive 47% jump in sales.<\/li>\n<\/ul>\n<p>When it comes to beer branding, some commonplace design wisdom is that you should make the logo or wordmark resemble something akin to a bar sign, whatever lights well in neon and can serve as a billboard for the thirsty.<\/p>\n<p>Nowhere does it say to use a woodcut aesthetic on those beer cans.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-how-helms-workshop-crafted-a-redesign-for-big-rock-the-pioneers-of-alberta-beer\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helms Workshop creates a woodcut-inspired redesign for Big Rock Brewery that\u2019s as rugged as the wilds of Alberta. Bold colors, beautiful illustration, and \u201cCalgary swagger\u201d led to a massive 47% jump in sales. When it comes to beer branding, some commonplace design wisdom is that you should make the logo or wordmark resemble something akin [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3718,3719,3720,3721,3722,3723,3724,3725,2950,2951,3042,2952,3726,3727,3728,3729,3730,3731,2961,3732],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alberta-graphic-design","tag-beer-packaging-design","tag-beverage-marketing","tag-big-rock-brewery","tag-brand-relaunch","tag-calgary-brewery","tag-canadian-craft-beer","tag-christian-helms","tag-craft-beer-branding","tag-dieline","tag-helms-workshop","tag-label-design","tag-modern-wood-cut-art","tag-package-design-trends","tag-rebrand-case-study","tag-roi-of-design","tag-strategic-branding","tag-typography-in-branding","tag-visual-identity","tag-woodcut-illustration"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11992"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/11992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/11993"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}