{"id":11994,"date":"2026-03-03T02:13:45","date_gmt":"2026-03-03T07:13:45","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=11994"},"modified":"2026-03-03T02:13:45","modified_gmt":"2026-03-03T07:13:45","slug":"brazil-opens-talks-on-beauty-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=11994","title":{"rendered":"Brazil opens talks on beauty packaging"},"content":{"rendered":"


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The draft rules set safety and hygiene standards and invite feedback before Brazil updates its cosmetics packaging laws. \/ Credit: lidiasilva via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n

Brazil\u2019s health regulator has launched a public consultation on new rules for beauty packaging, focusing on cosmetics and perfumes. The authority is reviewing how products can be repackaged and when packaging may be reused in retail settings.<\/p>\n

The consultation was opened by Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria (Anvisa), Brazil\u2019s national health surveillance agency. Stakeholders can submit comments until 21 March 2026 through the regulator\u2019s online system.<\/p>\n

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The draft measures address two areas: the repackaging (also called fractionation) of cosmetics and perfumes into smaller quantities, and the reuse of packaging in specific situations. Both topics are linked to product safety, hygiene and traceability.<\/p>\n

Scope of the proposals<\/h2>\n

The consultation covers personal care products, cosmetics and fragrances that are already authorised for sale in Brazil. Under the draft, certain products could be divided into smaller portions at retail level, provided defined conditions are met.<\/p>\n

A second proposal sets out which categories of cosmetics and perfumes may qualify for repackaging or packaging reuse. The regulator aims to clarify which products would be eligible and under what circumstances.<\/p>\n

The review forms part of a wider update of Brazil\u2019s cosmetics regulation framework. Anvisa says the goal is to provide clearer rules for businesses while maintaining consumer protection.<\/p>\n

Safety and compliance rules<\/h2>\n

The draft rules outline operational and hygiene requirements for companies that repackage cosmetics or allow packaging reuse. These include:<\/p>\n