{"id":12056,"date":"2026-03-05T08:43:48","date_gmt":"2026-03-05T13:43:48","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12056"},"modified":"2026-03-05T08:43:48","modified_gmt":"2026-03-05T13:43:48","slug":"hippeas-harnesses-the-joy-of-chickpeas-in-new-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12056","title":{"rendered":"Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark.<\/li>\n<li>The refreshed brand system is all about spreading warmth and happiness, while appealing to a younger audience.\u00a0<\/li>\n<\/ul>\n<p>When the foundational ingredient of your product is chickpeas, you\u2019re already on the right track. But, when you make the foundational design element of that product also chickpeas, you have yourself a winner.\u00a0<\/p>\n<p>This is what the smarties over at Hippeas did with their newly launched rebrand.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/hippeas-harnesses-the-joy-of-chickpeas-in-new-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed brand system is all about spreading warmth and happiness, while appealing to a younger audience.\u00a0 When the foundational ingredient of your product is chickpeas, you\u2019re already on the right track. But, when you make the foundational design element of that product [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3803,2949,3804,494,3805,3305,2523,3806,3479,3807,1052,3808,956,186,2961],"class_list":["post-12056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-mascot","tag-brand-refresh","tag-chickpea-snacks","tag-consumer-trends","tag-food-marketing","tag-gen-z-marketing","tag-graphic-design","tag-hippeas","tag-logo-design","tag-love-agency","tag-packaging-design","tag-plant-based-snacks","tag-rebranding","tag-sustainable-packaging","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12056"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12057"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}