{"id":12062,"date":"2026-03-05T09:18:16","date_gmt":"2026-03-05T14:18:16","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12062"},"modified":"2026-03-05T09:18:16","modified_gmt":"2026-03-05T14:18:16","slug":"beiersdorf-moves-to-fully-recycled-aluminium-cans-in-europe","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12062","title":{"rendered":"Beiersdorf\u00a0moves to fully recycled aluminium cans\u00a0in Europe\u00a0"},"content":{"rendered":"


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Various NIVEA MEN deodorant sprays and selected 8\u00d74 sprays are currently being packaged in these recycled aluminium cans. Credit: Bozidar Acimov \/ Shutterstock.com. <\/figcaption><\/figure>\n<\/p><\/div>\n

Beiersdorf and Ball Corporation have completed the shift of the former\u2019s European aerosol cans to 100% post-consumer recycled aluminium.\u00a0\u00a0<\/p>\n

The change, which started as a pilot project in 2024, was expanded across the region last year.\u00a0\u00a0<\/p>\n

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Various NIVEA MEN deodorant sprays and selected 8\u00d74 sprays are currently being packaged in these recycled aluminium cans.<\/p>\n

Beiersdorf reports that the transition is expected to cut emissions from its aluminium packaging.\u00a0\u00a0<\/p>\n

Beiersdorf R&D global packaging development Kelvin\u00a0Oecksler\u00a0said: \u201cThis is more than a packaging innovation \u2013 it\u2019s a bold step toward true circularity and fully supporting our sustainability agenda. <\/p>\n

\u201cWe want to reach net zero by 2045, and for this, we must embed solutions that are a true win, not only for our planet, but also for our consumers and our business. Our strategic cooperation with Ball delivers very well into that.\u201d\u00a0<\/p>\n

Both companies\u00a0stated\u00a0that this move supports their efforts towards more climate-conscious design and responsible business practices.\u00a0<\/p>\n

Ball Corporation\u00a0commercial, personal and home care\u00a0vice-president Victoria Marletta\u00a0said: \u201cThis achievement reflects our belief in the infinite potential of aluminium to drive a world free from waste. It\u2019s proof that sustainability and commercial success can go hand in hand, and it supports our global commitment to reduce absolute emissions by 55% by 2030.\u201d\u00a0<\/p>\n

Ball Corporation noted that the project illustrates the potential for using fully recycled materials in large-scale packaging operations.\u00a0\u00a0<\/p>\n

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