{"id":12068,"date":"2026-03-06T00:08:00","date_gmt":"2026-03-06T05:08:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12068"},"modified":"2026-03-06T00:08:00","modified_gmt":"2026-03-06T05:08:00","slug":"chupa-chups-creates-impossible-to-open-lollipops-to-announce-new-easier-to-unwrap-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12068","title":{"rendered":"Chupa Chups Creates Impossible-To-Open Lollipops To Announce New Easier-To-Unwrap Packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li class=\"has-small-font-size\">Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them to create content as they unwrap the overengineered packaging.<\/li>\n<li class=\"has-small-font-size\">The campaign is designed to spread awareness of an actual packaging change to Chupa Chups that will make the candy easier to unwrap.<\/li>\n<\/ul>\n<p>Perfetti Van Melle\u2019s Chupa Chups lollipop wrapper is\u00a0<a href=\"https:\/\/youtu.be\/HzG3XGYTgvQ?si=qSyYh6lEyGgnzUCm\">notoriously<\/a>\u00a0difficult to unwrap.\u00a0<\/p>\n<p>Unlike most lollis, Chupa Chups are wrapped in two layers twisted together and then heat-sealed at the bottom. This is done intentionally so customers get food-safe lollipops in the condition they left the factory. There is a trade-off, of course. Making them safer also makes them more difficult to open. Fans of the sweet treats have turned to\u00a0<a href=\"https:\/\/youtu.be\/MuaLs2g3IX4?si=oZX77Z4QY0Bk-idd\">social media<\/a>for tips on removing those wrappers, and the process has become a\u00a0<a href=\"https:\/\/www.dailymail.co.uk\/lifestyle\/article-11939673\/Little-known-trick-open-fiddly-Chupa-Chups-wrappers-seconds-mind-blown-this.html\">source<\/a>\u00a0of\u00a0<a href=\"https:\/\/www.mirror.co.uk\/news\/world-news\/mums-life-changing-hack-open-29637371\">inspiration<\/a>\u00a0for\u00a0<a href=\"https:\/\/www.thesun.co.uk\/fabulous\/34876435\/how-to-unwrap-lollipop-easy-hack\/\">clickbait<\/a>\u00a0articles.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/chupa-chups-creates-impossible-to-open-lollipops-to-announce-new-easier-to-unwrap-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chupa Chups has sent out lollipops with multilayered, industrial-strength wrappers to influencers, inviting them to create content as they unwrap the overengineered packaging. The campaign is designed to spread awareness of an actual packaging change to Chupa Chups that will make the candy easier to unwrap. Perfetti Van Melle\u2019s Chupa Chups lollipop wrapper is\u00a0notoriously\u00a0difficult to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3052,3847,2467,3848,2822,3849,3850,973,3851,3852,1052,3853,3076,3854,3855],"class_list":["post-12068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-strategy","tag-candy-industry","tag-chupa-chups","tag-consumer-experience","tag-cpg-news","tag-creative-advertising","tag-easy-open-packaging","tag-food-safety","tag-influencer-marketing","tag-marketing-stunt","tag-packaging-design","tag-perfetti-van-melle","tag-product-launch","tag-social-media-challenge","tag-viral-campaign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12068"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12069"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}