{"id":12084,"date":"2026-03-06T08:47:41","date_gmt":"2026-03-06T13:47:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12084"},"modified":"2026-03-06T08:47:41","modified_gmt":"2026-03-06T13:47:41","slug":"pedavenas-packaging-refresh-enhances-its-legacy-without-relying-on-nostalgia","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12084","title":{"rendered":"Pedavena\u2019s Packaging Refresh Enhances Its Legacy Without Relying On Nostalgia"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Pedavena unveils a modern packaging redesign by Auge Design<\/li>\n<li>Gothic typography and alpine green and gold refresh the historic brand<\/li>\n<li>Simplified system connects mountain heritage with contemporary outdoor culture<\/li>\n<\/ul>\n<p>Sometimes a redesign completely changes how you see a brand.\u00a0<\/p>\n<p>With Pedavena\u2019s new packaging, <a href=\"https:\/\/auge-design.com\" target=\"_blank\" rel=\"noreferrer noopener\">Auge Design<\/a> takes the historic Italian brewery founded in 1897 and reframes it for a generation that views the mountains as a lifestyle. The previous design leaned heavily on ornate crests and dense elements, while the after strips everything back to a confident wordmark set in a Gothic-inspired typeface. The rich alpine green and gold palette draws directly from the Dolomites landscape.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pedavena-packaging-redesign\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pedavena unveils a modern packaging redesign by Auge Design Gothic typography and alpine green and gold refresh the historic brand Simplified system connects mountain heritage with contemporary outdoor culture Sometimes a redesign completely changes how you see a brand.\u00a0 With Pedavena\u2019s new packaging, Auge Design takes the historic Italian brewery founded in 1897 and reframes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3882,3883,3036,2950,3884,3885,3886,3887,3888,3889,3890,3891,3892,3893],"class_list":["post-12084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-auge-design","tag-beer-brand-refresh","tag-brewery-rebrand","tag-craft-beer-branding","tag-european-beer-design","tag-gothic-typography","tag-green-and-gold-packaging","tag-heritage-brand-modernization","tag-italian-beer-packaging","tag-mountain-inspired-branding","tag-outdoor-lifestyle-branding","tag-packaging-before-and-after","tag-pedavena-redesign","tag-premium-beer-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12084"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12085"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}