{"id":12094,"date":"2026-03-08T22:52:00","date_gmt":"2026-03-09T02:52:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12094"},"modified":"2026-03-08T22:52:00","modified_gmt":"2026-03-09T02:52:00","slug":"honey-departments-brand-identity-lays-it-on-thick-and-from-an-aluminum-tube","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12094","title":{"rendered":"Honey Department\u2019s Brand Identity Lays It On Thick (and From an Aluminum Tube)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Honey Department is a new honey brand that, unlike conventional liquid honey, is thick and can be packaged in an aluminum tube.<\/li>\n<li>The brand identity, courtesy Honey Department\u2019s founder Noah Phillips\u2019 creative studio Foreign National, is an irreverent lampoon of the corporate world.<\/li>\n<\/ul>\n<p>When we think of honey packaging, bear-shaped bottles come to mind. Unless you\u2019re like me, and you get a Costco-sized container, which takes months to go through. In the meantime, it crystallizes and runs down the sides.<\/p>\n<p>Obviously, not all honey comes in cute grizzly jars, and a new entrant into the category,\u00a0<a href=\"https:\/\/honeydepartment.org\/?srsltid=AfmBOooxeh4ZAvfeoV0dEQrcg87etPSE2AhL9DDyqdhQFVIm4GAb_Rs0\">Honey Department<\/a>\u2019s sweet stuff, doesn\u2019t either. In fact, Honey Department sells \u201cthick honey\u201d and packages it in a squeezable aluminum tube.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/honey-departments-brand-identity-lays-it-on-thick-and-from-an-aluminum-tube\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honey Department is a new honey brand that, unlike conventional liquid honey, is thick and can be packaged in an aluminum tube. The brand identity, courtesy Honey Department\u2019s founder Noah Phillips\u2019 creative studio Foreign National, is an irreverent lampoon of the corporate world. When we think of honey packaging, bear-shaped bottles come to mind. Unless [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3894,608,421,3895,3896,3897,2951,390,2934,3898,2523,3899,3480,3900,1052,3901,186,3902,429],"class_list":["post-12094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-aluminum-tube","tag-brand-identity","tag-consumer-packaged-goods","tag-corporate-satire","tag-cpg-innovation","tag-creamed-honey","tag-dieline","tag-eco-friendly-packaging","tag-food-branding","tag-foreign-national","tag-graphic-design","tag-honey-department","tag-minimalist-design","tag-noah-phillips","tag-packaging-design","tag-raw-honey","tag-sustainable-packaging","tag-thick-honey","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12094"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12095"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}