{"id":12108,"date":"2026-03-09T08:57:13","date_gmt":"2026-03-09T12:57:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12108"},"modified":"2026-03-09T08:57:13","modified_gmt":"2026-03-09T12:57:13","slug":"goodpop-refreshes-once-again","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12108","title":{"rendered":"GoodPop Refreshes Once Again"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>GoodPop unveils a new in house rebrand for the frozen novelty aisle<\/li>\n<li>Vibrant color blocking and retro inspired typography boost shelf impact<\/li>\n<li>Updated packaging balances clean ingredients with crave worthy appeal<\/li>\n<\/ul>\n<p>It is the kind of redesign that makes you do a double-take. Yes, GoodPop rebranded in 2022, and yes, they\u2019ve rebranded again.\u00a0<\/p>\n<p>With its latest redesign, GoodPop refreshes its packaging to meet a category that has moved far beyond simple better-for-you claims and into more craveability. The arched GoodPop wordmark remains friendly and familiar, set in a retro-inspired sans serif that hints at classic ice cream truck graphics.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/goodpop-refreshes-once-again\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GoodPop unveils a new in house rebrand for the frozen novelty aisle Vibrant color blocking and retro inspired typography boost shelf impact Updated packaging balances clean ingredients with crave worthy appeal It is the kind of redesign that makes you do a double-take. Yes, GoodPop rebranded in 2022, and yes, they\u2019ve rebranded again.\u00a0 With its [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3923,3924,3554,3925,3926,3927,3928,3929,3930,3931,3932,3933,3415,3495,3252],"class_list":["post-12108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-better-for-you-dessert","tag-better-for-you-snacks","tag-colorful-packaging-design","tag-cpg-rebrand","tag-flavor-forward-design","tag-food-and-beverage-branding","tag-freezer-aisle-branding","tag-frozen-novelty-packaging","tag-gen-z-branding","tag-goodpop-rebrand","tag-ice-cream-packaging-design","tag-in-house-design-team","tag-millennial-consumers","tag-retail-shelf-impact","tag-typography-in-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12108"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12109"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}