{"id":12110,"date":"2026-03-09T08:59:08","date_gmt":"2026-03-09T12:59:08","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12110"},"modified":"2026-03-09T08:59:08","modified_gmt":"2026-03-09T12:59:08","slug":"sweet-dreams-start-with-gentlee","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12110","title":{"rendered":"Sweet Dreams Start with Gentlee"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I love discovering packaging that knows its audience before I even read a word.\u00a0<\/p>\n<p>With Gentlee, <a href=\"https:\/\/wewantmore.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">WeWantMore<\/a> created a design system that translates the emotional landscape of bedtime into a soft yet contemporary visual language. The typography leans into rounded, friendly letterforms that feel approachable, allowing parents to trust the product while still speaking gently to children.\u00a0<\/p>\n<p>The cloud character introduces a tender, illustrative touch, acting as a comforting companion rather than a decorative mascot. The result feels fresh and optimistic, like a new chapter in how products for young families can show up with empathy and intention.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/sweet-dreams-start-with-gentlee\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I love discovering packaging that knows its audience before I even read a word.\u00a0 With Gentlee, WeWantMore created a design system that translates the emotional landscape of bedtime into a soft yet contemporary visual language. The typography leans into rounded, friendly letterforms that feel approachable, allowing parents to trust the product while still speaking gently [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[608,3780,3934,3935,3936,3937,1052,3938,3881,3939],"class_list":["post-12110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity","tag-character-design","tag-family-focused-design","tag-gentlees","tag-kids-wellness","tag-modern-packaging","tag-packaging-design","tag-sleep-products","tag-wellness-packaging","tag-wewantmore"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12110"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12111"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}