{"id":12112,"date":"2026-03-09T09:56:07","date_gmt":"2026-03-09T13:56:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12112"},"modified":"2026-03-09T09:56:07","modified_gmt":"2026-03-09T13:56:07","slug":"xaar-and-polipress-advance-digital-embellishments-for-italian-wine-labels","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12112","title":{"rendered":"Xaar\u00a0and\u00a0Polipress\u00a0advance\u00a0digital\u00a0embellishments for\u00a0Italian wine labels"},"content":{"rendered":"


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The\u00a0printbar\u00a0is also compatible with Nilpeter and HP Indigo label presses. Credit: Xaar. <\/figcaption><\/figure>\n<\/p><\/div>\n

Xaar\u00a0and\u00a0Polipress\u00a0International have\u00a0collaborated to deliver\u00a0digital embellishment technology\u00a0in Italy\u2019s premium label market, with\u00a0particular traction\u00a0among wine label producers.<\/p>\n

More than 20\u00a0Xaar\u00a0Versatex\u00a0printbars\u00a0have been installed nationwide through this partnership. These systems are now\u00a0operating\u00a0at multiple stages in the label production process, supporting both printing and converting tasks.<\/p>\n

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The Versatex printbar enables the application of varnish and cold foil embellishments within a single unit, using one type of fluid.<\/p>\n

It is designed in both left-to-right and right-to-left variants, which allows it to fit into varied digital workflows.<\/p>\n

The printbar is also compatible with Nilpeter and HP Indigo label presses, as well as ABG finishing lines.<\/p>\n

Xaar\u00a0Versatex\u00a0product manager\u00a0Tom Mooney\u00a0said:\u00a0\u201cPolipress\u2019s\u00a0success in the Italian wine label market is a testament to the power of partnership and innovation.<\/p>\n

\u201cVersatex\u00a0enables converters to deliver stunning embellishments such as high-opacity whites, tactile varnishes, and cold foiling with precision and speed, helping brands stand out on the shelf.\u201d<\/p>\n

By working together,\u00a0Xaar\u00a0and\u00a0Polipress\u00a0are providing Italian label converters with new tools to address evolving requirements in the luxury packaging sector, the company said in a statement.<\/p>\n

Polipress\u2019\u00a0international\u00a0sales manager Angelo\u00a0Tribocco\u00a0said:\u00a0\u201cTogether with\u00a0Xaar, we have introduced a technology that quickly proved to be a real game changer. <\/p>\n

\u201cFrom the very first installations, our customers\u00a0immediately\u00a0recognised the value: the ability to unlock new levels of creativity while achieving an efficiency and cost performance that traditional analogue solutions simply cannot reach.\u201d<\/p>\n

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