{"id":12114,"date":"2026-03-09T12:54:18","date_gmt":"2026-03-09T16:54:18","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12114"},"modified":"2026-03-09T12:54:18","modified_gmt":"2026-03-09T16:54:18","slug":"grandmercis-palm-republic-refresh-visually-elevates-the-premium-rum-brand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12114","title":{"rendered":"Grandmerci\u2019s Palm Republic Refresh Visually Elevates the Premium Rum Brand"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Grandmerci redesigns the rum brand Palm Republic, aiming to elevate its visual identity to premium status, similar to Clase Azul tequila and Tanqueray Ten.<\/li>\n<li>The bottle design is inspired by palm fronds from the countries from which rum is sourced, while other details pay homage to the Caribbean.<\/li>\n<\/ul>\n<p>Celebrities backing wine brands is nothing new; with folks like Francis Ford Coppola, Drew Barrymore, and Paul Newman behind their own vinos. And there are plenty of celebs putting their star power to work for tequila brands, like Dwayne Johnson, Sammy Hagar, Justin Timberlake, Kendall Jenner, Kevin Hart, Mark Wahlberg, Ryan Seacrest, and George Clooney, just to name a few.<\/p>\n<p>But rum hasn\u2019t quite caught the attention of as many celebrities, save for\u00a0<a href=\"https:\/\/thedieline.com\/troup-injects-bruno-mars-personality-into-selvarey-rum-refresh\/\">Bruno Mars<\/a>\u00a0and Kenny Chesney. However,\u00a0<em>Days of Our Lives<\/em>\u00a0and\u00a0<em>The Mentalist<\/em>\u00a0star Eric Winter\u2019s passion for rum started about twenty years ago on a trip to Puerto Rico to meet his wife Roselyn Sanchez\u2019s family, where he shared a bottle of local aged rum with his future father-in-law. Fast-forward to 2024, and Winters co-founded the premium rum brand Palm Republic.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/grandmercis-palm-republic-refresh-visually-elevates-the-premium-rum-brand\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grandmerci redesigns the rum brand Palm Republic, aiming to elevate its visual identity to premium status, similar to Clase Azul tequila and Tanqueray Ten. The bottle design is inspired by palm fronds from the countries from which rum is sourced, while other details pay homage to the Caribbean. Celebrities backing wine brands is nothing new; [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[98,2616,608,3940,3941,2951,3942,3943,3944,2908,1619,3945,3946,3076,3947,3948,3949,429],"class_list":["post-12114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-packaging","tag-bottle-design","tag-brand-identity","tag-caribbean-rum","tag-case-study","tag-dieline","tag-eric-winter","tag-grandmerci","tag-liquor-branding","tag-luxury-spirits","tag-package-design","tag-palm-republic","tag-premium-rum","tag-product-launch","tag-rum-branding","tag-spirits-industry","tag-spirits-redesign","tag-typography"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12114"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12115"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}