{"id":12130,"date":"2026-03-10T08:37:16","date_gmt":"2026-03-10T12:37:16","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12130"},"modified":"2026-03-10T08:37:16","modified_gmt":"2026-03-10T12:37:16","slug":"oaten-offers-a-fresh-take-on-breakfast-branding","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12130","title":{"rendered":"Oaten Offers a Fresh Take on Breakfast Branding"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Take one little stroll down the oatmeal aisle at the supermarket, and you\u2019ll notice the inspiration is\u2026 lacking.\u00a0<\/p>\n<p>With Oaten, though, the packaging, designed by <a href=\"https:\/\/sortedbranding.com\/\">Sorted Branding<\/a>, takes everyday porridge oats and turns it into something unexpectedly charming, using clarity and storytelling to make a pantry staple feel a bit refreshed. <\/p>\n<p>The oversized Oaten wordmark is set in a chunky sans serif typeface that remains approachable, while the color palette leans into soft sky blue paired with warm cream tones. A charming illustration introduces a small character climbing a ladder and pouring milk into the bowl, rendered in a clean retro-inspired line style. It\u2019s simple and clean but also full of character. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/oaten-offers-a-fresh-take-on-breakfast-branding\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take one little stroll down the oatmeal aisle at the supermarket, and you\u2019ll notice the inspiration is\u2026 lacking.\u00a0 With Oaten, though, the packaging, designed by Sorted Branding, takes everyday porridge oats and turns it into something unexpectedly charming, using clarity and storytelling to make a pantry staple feel a bit refreshed. The oversized Oaten wordmark [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3966,100,3003,3967,3968,3969,3580,3747,3970,3971,3972,3819],"class_list":["post-12130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-breakfast-cereal-branding","tag-food","tag-food-packaging-design","tag-grocery-packaging-design","tag-healthy-breakfast-branding","tag-illustrated-food-packaging","tag-minimalist-packaging-design","tag-modern-food-branding","tag-oat-en-branding","tag-oats-packaging-design","tag-porridge-oats-branding","tag-typographic-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12130"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12131"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}