{"id":12136,"date":"2026-03-10T10:28:24","date_gmt":"2026-03-10T14:28:24","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12136"},"modified":"2026-03-10T10:28:24","modified_gmt":"2026-03-10T14:28:24","slug":"turner-duckworth-adds-heaps-of-cartoon-personality-to-greenridge","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12136","title":{"rendered":"Turner Duckworth Adds Heaps Of Cartoon Personality To Greenridge"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Turner Duckworth London recently refreshed the brand identity for the Chicago-based deli brand Greenridge.<\/li>\n<li>Working with brand animation studio FormPlay, Turner Duckworth turned Greenridge founders Michael and Sebastian Madej into cartoon mascots for the brand, adding personality and levity to the brand.<\/li>\n<\/ul>\n<p>Greenridge is a Chicagoland meat and deli brand founded in 2008 by brothers Michael and Sebastian Madej. The brothers had a desire to produce artisanal meat and cheeses inspired by their Italian and Polish heritage. Greenridge\u2019s products are handcrafted, going so far as to import European spices and blend them in-house, use regionally sourced meat, trim by hand, and employ artisanal methods.<\/p>\n<p>Recently, the brand enlisted the London office of\u00a0<a href=\"https:\/\/turnerduckworth.co.uk\/\">Turner Duckworth<\/a>\u00a0to update the packaging and branding.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/turner-duckworth-adds-heaps-of-cartoon-personality-to-greenridge\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turner Duckworth London recently refreshed the brand identity for the Chicago-based deli brand Greenridge. Working with brand animation studio FormPlay, Turner Duckworth turned Greenridge founders Michael and Sebastian Madej into cartoon mascots for the brand, adding personality and levity to the brand. Greenridge is a Chicagoland meat and deli brand founded in 2008 by brothers [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3984,608,3985,3986,3020,3987,1642,3988,3989,3990,3761,3991,1052,564,3992,531,1527,3210],"class_list":["post-12136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-artisanal-food","tag-brand-identity","tag-character-animation","tag-chicagoland","tag-cpg-marketing","tag-european-heritage","tag-food-and-beverage","tag-formplay","tag-greenridge","tag-hanna-barbera-style","tag-mascot-design","tag-michael-madej","tag-packaging-design","tag-rebrand","tag-sebastian-madej","tag-snack-packaging","tag-turner-duckworth","tag-visual-storytelling"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12136"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12137"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}