{"id":12140,"date":"2026-03-11T04:51:00","date_gmt":"2026-03-11T08:51:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12140"},"modified":"2026-03-11T04:51:00","modified_gmt":"2026-03-11T08:51:00","slug":"they-made-the-snickers-logo-into-a-typeface-because-why-not","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12140","title":{"rendered":"They Made the Snickers Logo into a Typeface Because Why Not!\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers Sans.<\/li>\n<li>The brand language has been designed for global scale, bold expression, and unmistakable recognition.\u00a0<\/li>\n<\/ul>\n<p>When a beloved brand with beloved branding decides to turn its beloved wordmark into a typeface, chances are we\u2019re going to be into it. Why the heck not, we say!\u00a0<\/p>\n<p>This is what Snickers has just done, working with the type pros over at <a href=\"https:\/\/studio-drama.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Drama<\/a> in London. Built from the candy bar\u2019s classic wordmark coupled with American Gothic wood type elements, Studio Drama has created a custom typeface called Snickers Sans.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/they-made-the-snickers-logo-into-a-typeface-because-why-not\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers Sans. The brand language has been designed for global scale, bold expression, and unmistakable recognition.\u00a0 When a beloved brand with beloved branding decides to turn its beloved wordmark into a typeface, chances are we\u2019re going to be into it. Why the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[608,2949,85,3994,2523,1903,3995,886,2355,3996,3997,429,3484],"class_list":["post-12140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity","tag-brand-refresh","tag-branding","tag-custom-typeface","tag-graphic-design","tag-jkr","tag-jones-knowles-ritchie","tag-mars","tag-snickers","tag-studio-drama","tag-type-design","tag-typography","tag-wordmark"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12140"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12141"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}