{"id":12154,"date":"2026-03-11T08:50:07","date_gmt":"2026-03-11T12:50:07","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12154"},"modified":"2026-03-11T08:50:07","modified_gmt":"2026-03-11T12:50:07","slug":"fortnum-masons-smoked-salmon-swims-right-off-the-shelf","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12154","title":{"rendered":"Fortnum &amp; Mason\u2019s Smoked Salmon Swims Right Off the Shelf"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Windett Design LLP created this conceptual design for Fortnum &amp; Mason\u2019s Organic Smoked Salmon range<\/li>\n<li>A fish shaped window reveals the product while graphic ocean waves tell the story of the Scottish waters where the salmon is sourced<\/li>\n<li>The design turns the pack into a visual seascape, blending illustration and product transparency in a way rarely seen in the seafood aisle<\/li>\n<\/ul>\n<p>I\u2019ve always been annoyed by smoked salmon packaging. If it\u2019s hard to get into, at least make it look good!\u00a0<\/p>\n<p>For Fortnum &amp; Mason\u2019s Organic Smoked Salmon range, <a href=\"https:\/\/www.windettdesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Windett Design LLP<\/a> transforms the box into a vibrant seascape where the product becomes part of the story itself. Flowing ribbons of color weave across the surface like stylized ocean currents. At the center, a fish-shaped cutout window reveals the salmon inside, turning the product into the illustration and creating a clever interaction between graphic design and the food itself.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/fortnum-mason-organic-smoked-salmon-packaging\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Windett Design LLP created this conceptual design for Fortnum &amp; Mason\u2019s Organic Smoked Salmon range A fish shaped window reveals the product while graphic ocean waves tell the story of the Scottish waters where the salmon is sourced The design turns the pack into a visual seascape, blending illustration and product transparency in a way [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4012,4013,100,4014,3969,4015,4016,3647,4017,4018,4019,4020,4021,4022,4023],"class_list":["post-12154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-conceptual-food-packaging","tag-fish-shaped-window-packaging","tag-food","tag-fortnum-mason-smoked-salmon-design","tag-illustrated-food-packaging","tag-luxury-grocery-packaging","tag-ocean-inspired-packaging-design","tag-premium-food-packaging","tag-retail-seafood-design","tag-scottish-seafood-branding","tag-seafood-brand-identity","tag-seafood-packaging-design","tag-smoked-salmon-branding","tag-storytelling-packaging","tag-windett-design-llp"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12154"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12155"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}