{"id":12240,"date":"2026-03-17T00:32:00","date_gmt":"2026-03-17T04:32:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12240"},"modified":"2026-03-17T00:32:00","modified_gmt":"2026-03-17T04:32:00","slug":"campari-group-unveils-aperol-bottle-redesign","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12240","title":{"rendered":"Campari Group Unveils Aperol Bottle Redesign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Campari Group\u2019s aperitivo, Aperol, has officially debuted its redesigned bottle.<\/li>\n<li>Aperol\u2019s revised packaging is familiar enough to be recognized as Aperol, but it features new, sophisticated elements that elevate the design.<\/li>\n<\/ul>\n<p>Campari Group\u2019s Aperol was invented in 1919, and since then, the aperitivo has become a popular ingredient used in spritzes and sour cocktails. Just the sight of the bottle alone can make you thirsty for summer.<\/p>\n<p>Recently, Aperol updated its packaging. The new bottle retains some of the core elements from the previous design, such as the yellow wordmark against a blue background, as well as a blue cap and neck label.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/campari-group-unveils-aperol-bottle-redesign\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campari Group\u2019s aperitivo, Aperol, has officially debuted its redesigned bottle. Aperol\u2019s revised packaging is familiar enough to be recognized as Aperol, but it features new, sophisticated elements that elevate the design. Campari Group\u2019s Aperol was invented in 1919, and since then, the aperitivo has become a popular ingredient used in spritzes and sour cocktails. Just [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4199,4200,4201,98,3690,4202,85,4203,2523,713,1052,956,3030,3948],"class_list":["post-12240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-aperitivo","tag-aperol","tag-aperol-spritz","tag-beverage-packaging","tag-bottle-redesign","tag-brand-heritage","tag-branding","tag-campari-group","tag-graphic-design","tag-luxury-packaging","tag-packaging-design","tag-rebranding","tag-shelf-appeal","tag-spirits-industry"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12240"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12241"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}