{"id":12260,"date":"2026-03-17T10:30:09","date_gmt":"2026-03-17T14:30:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12260"},"modified":"2026-03-17T10:30:09","modified_gmt":"2026-03-17T14:30:09","slug":"vira-finds-a-softer-language-for-sexual-wellness","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12260","title":{"rendered":"Vira Finds a Softer Language for Sexual Wellness"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Vira replaces typical cheeky or clinical sexual wellness branding with a calm, mature, care-focused aesthetic.<\/li>\n<li>Soft typography, muted colors, and subtle imagery emphasize mood and sensation over explicitness.<\/li>\n<\/ul>\n<p>The sexual wellness aisle has developed a very specific visual language over the past decade.\u00a0<\/p>\n<p>Products tend to land in one of two camps. They\u2019re either aggressively cheeky brands that treat intimacy like it\u2019s a punchline, or hyper-clinical ones that feel more like over-the-counter medication than something connected to intimacy. In both cases, the design tells you what it is rather than showing it.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/vira-finds-a-softer-language-for-sexual-wellness\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vira replaces typical cheeky or clinical sexual wellness branding with a calm, mature, care-focused aesthetic. Soft typography, muted colors, and subtle imagery emphasize mood and sensation over explicitness. The sexual wellness aisle has developed a very specific visual language over the past decade.\u00a0 Products tend to land in one of two camps. They\u2019re either aggressively [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4232,3051,4233,3638,4234,4235,4236,4237,4238,3580,4239,4240,4241,4242,4243,4244,4245,4246,3731,4247],"class_list":["post-12260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beauty-inspired-packaging","tag-brand-identity-design","tag-color-palette-branding","tag-contemporary-packaging-trends","tag-emotional-branding-strategy","tag-feminine-branding-aesthetic","tag-intimate-wellness-design","tag-lifestyle-brand-design","tag-luxury-sexual-wellness-brand","tag-minimalist-packaging-design","tag-modern-sexual-wellness-packaging","tag-non-clinical-wellness-design","tag-premium-brand-identity","tag-self-care-product-design","tag-sensory-branding-design","tag-sensual-product-design","tag-sexual-wellness-branding","tag-subtle-branding-approach","tag-typography-in-branding","tag-wellness-packaging-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12260"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12261"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}