{"id":12286,"date":"2026-03-18T14:22:19","date_gmt":"2026-03-18T18:22:19","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12286"},"modified":"2026-03-18T14:22:19","modified_gmt":"2026-03-18T18:22:19","slug":"alysa-liu-continues-to-get-even-cooler-this-time-by-partnering-with-lucky-charms","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12286","title":{"rendered":"Alysa Liu Continues to Get Even Cooler, This Time by Partnering with Lucky Charms"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Alysa Liu, Olympic Gold Medalist and Team USA figure Skater, has partnered with Lucky Charms for a sweepstakes with a special edition box. <\/li>\n<li>The 2026 Milan Cortina Winter Olympics star is getting into the CPG space with a fun collaboration with a beloved brand. <\/li>\n<\/ul>\n<p>Star athletes getting featured on cereal boxes is nothing new. <\/p>\n<p>Wheaties has been doing so for nearly a century, in fact, their first being Lou Gehrig way back in 1934. And while it\u2019s a pillar of their brand packaging, at this point, the Wheaties athlete thing does feel a bit\u2026 stale. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/alysa-liu-continues-to-get-even-cooler-this-time-by-partnering-with-lucky-charms\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alysa Liu, Olympic Gold Medalist and Team USA figure Skater, has partnered with Lucky Charms for a sweepstakes with a special edition box. The 2026 Milan Cortina Winter Olympics star is getting into the CPG space with a fun collaboration with a beloved brand. Star athletes getting featured on cereal boxes is nothing new. Wheaties [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4291,4292,4293,3020,4294,331,4295,1052,4296,4297],"class_list":["post-12286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alysa-liu","tag-athlete-endorsements","tag-brand-partnership","tag-cpg-marketing","tag-figure-skating","tag-limited-edition-packaging","tag-lucky-charms","tag-packaging-design","tag-special-edition-box","tag-team-usa"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12286"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12287"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}