{"id":12294,"date":"2026-03-19T08:43:47","date_gmt":"2026-03-19T12:43:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12294"},"modified":"2026-03-19T08:43:47","modified_gmt":"2026-03-19T12:43:47","slug":"from-sparkling-water-to-rose-this-is-bublys-next-chapter","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12294","title":{"rendered":"From Sparkling Water to Ros\u00e9, this is bubly\u2019s Next Chapter"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There are some brand extensions that happen that just feel expected. Like Graza moving to a spray oil. Or Ghia having launched a non-alcoholic sparkling wine-inspired product. But this one brings a playful twist that instantly catches your attention.\u00a0<\/p>\n<p>With bubly Wine Refresher, PepsiCo evolves its well-known sparkling water into a light wine, keeping its signature personality while stepping into a new category.\u00a0<\/p>\n<p>The typography stays true to the original bubly identity with its rounded, friendly letterforms, paired with a flowing script \u201cros\u00e9\u201d that adds a sense of casual indulgence. The color palette plays a central role, with soft pinks, vibrant berry tones, and fresh purples that reflect flavor while also signaling a lighter, more approachable take on wine.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/from-sparkling-water-to-rose-this-is-bublys-next-chapter\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are some brand extensions that happen that just feel expected. Like Graza moving to a spray oil. Or Ghia having launched a non-alcoholic sparkling wine-inspired product. But this one brings a playful twist that instantly catches your attention.\u00a0 With bubly Wine Refresher, PepsiCo evolves its well-known sparkling water into a light wine, keeping its [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4124,3033,3289,4298,3810,4299,4300,4301,4302,4303,958,4304,4305,4181,4306],"class_list":["post-12294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-alcohol-packaging-design","tag-beverage-brand-identity","tag-beverage-branding","tag-bubly-wine-refresher","tag-canned-cocktail-branding","tag-canned-wine-branding","tag-contemporary-drink-design","tag-flavored-wine-drinks","tag-lifestyle-beverage-branding","tag-modern-beverage-design","tag-pepsico","tag-ready-to-drink-cocktails","tag-rose-branding","tag-rtd-wine-design","tag-sparkling-water-brand-extension"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12294"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12295"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}