{"id":12315,"date":"2026-03-20T06:53:00","date_gmt":"2026-03-20T10:53:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12315"},"modified":"2026-03-20T06:53:00","modified_gmt":"2026-03-20T10:53:00","slug":"lala-teams-up-with-conciergency-to-create-mexican-soccer-jersey-milk-cartons","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12315","title":{"rendered":"LALA Teams up with Conciergency to Create Mexican Soccer Jersey Milk Cartons"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Mexican food and dairy company LALA has unveiled a limited-edition packaging collection inspired by national team soccer jerseys designed with Conciergency. <\/li>\n<li>With the 2026 World Cup kicking off this summer, these soccer-inspired LALA cartons tap into cultural connection while staying true to the brand. <\/li>\n<\/ul>\n<p>With the World Cup just a few months away, we are squarely in the throes of World Cup campaign season, which, personally, I\u2019m not mad at. Of course that means a lot of opportunistic, box-checking stuff, but some brands will break through the noise with something interesting. One of Latin America\u2019s leading food and dairy companies, <a href=\"https:\/\/www.lala.com.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">LALA<\/a>, has already done just that, working with <a href=\"https:\/\/conciergency.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conciergency<\/a> to create a limited-edition packaging collection that celebrates Mexico in clever fashion.\u00a0<\/p>\n<p><strong>\u201c<\/strong>They wanted something iconic, simple, and instantly recognizable, something that could live both as packaging and as a cultural statement,\u201d the Conciergency team tells me of the brief from LALA. \u201cThe challenge was to connect emotionally with consumers by tapping into a moment of national pride, while also reinforcing LALA\u2019s relevance in everyday life.\u201d<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/lala-teams-up-with-conciergency-to-create-mexican-soccer-jersey-milk-cartons\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mexican food and dairy company LALA has unveiled a limited-edition packaging collection inspired by national team soccer jerseys designed with Conciergency. With the 2026 World Cup kicking off this summer, these soccer-inspired LALA cartons tap into cultural connection while staying true to the brand. With the World Cup just a few months away, we are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[608,4349,4350,1497,2523,4351,331,3784,4352,1052,4353,4354],"class_list":["post-12315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-identity","tag-conciergency","tag-cultural-branding","tag-fmcg-packaging","tag-graphic-design","tag-lala","tag-limited-edition-packaging","tag-mexican-design","tag-mexico-national-team","tag-packaging-design","tag-visual-communication","tag-world-cup-2026"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12315"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12316"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}