{"id":12317,"date":"2026-03-20T08:02:44","date_gmt":"2026-03-20T12:02:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12317"},"modified":"2026-03-20T08:02:44","modified_gmt":"2026-03-20T12:02:44","slug":"sprite-seeks-to-reclaim-its-edge-with-a-global-redesign-rooted-in-culture","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12317","title":{"rendered":"Sprite Seeks to Reclaim its Edge With a Global Redesign Rooted in Culture"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>The 2026 Sprite redesign, a collaboration between forpeopleand Coca-Cola\u2019s global design team, marks the return of the historic lemon-lime \u201cLymon\u201d symbol.\u00a0<\/li>\n<li>Modernizing the \u201cIt\u2019s That Fresh\u201d platform, the new visual identity system utilizes high-contrast green-and-white palettes, angled italic typography, and layered compositions.\u00a0<\/li>\n<li>Sprite\u2019s global refresh includes a new sonic identity developed with producer Mustard.\u00a0<\/li>\n<\/ul>\n<p>On a cobbled London street in the trendy borough of Hackney, a green glow spilled out from beneath the doors of The Combustion Chamber\u2014a former Victorian power station turned industrial venue. It wasn\u2019t a rave, as you might expect, but the site where Sprite unveiled its latest redesign.<\/p>\n<p>Few projects in brand and packaging attract as much attention as those tied to the world\u2019s biggest soft drink companies, so the large-scale event felt fitting. It turns out the venue choice was very intentional too, as it links to energy, which is something the brand is now doubling down on.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/sprite-seeks-to-reclaim-its-edge-with-a-global-redesign-rooted-in-culture\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 Sprite redesign, a collaboration between forpeopleand Coca-Cola\u2019s global design team, marks the return of the historic lemon-lime \u201cLymon\u201d symbol.\u00a0 Modernizing the \u201cIt\u2019s That Fresh\u201d platform, the new visual identity system utilizes high-contrast green-and-white palettes, angled italic typography, and layered compositions.\u00a0 Sprite\u2019s global refresh includes a new sonic identity developed with producer Mustard.\u00a0 On [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-12317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12317"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12318"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}