{"id":12321,"date":"2026-03-20T08:39:36","date_gmt":"2026-03-20T12:39:36","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12321"},"modified":"2026-03-20T08:39:36","modified_gmt":"2026-03-20T12:39:36","slug":"good-boy-co-isnt-a-dog-treat-its-a-human-treat","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12321","title":{"rendered":"Good Boy &amp; Co isn\u2019t a Dog Treat, it\u2019s a Human Treat"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Good Boy &amp; Co leans into playful indulgence with packaging inspired by dog treats and mischief.<\/li>\n<li>Nabi Studio brings personality through chunky typography and a signature dachshund illustration.<\/li>\n<\/ul>\n<p>Who doesn\u2019t love a treat that leans into a little mischief while still looking thoughtfully designed? I know I love it. For Good Boy &amp; Co, <a href=\"https:\/\/nabistudio.co\/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnj5RWNAK8MhAprZ4_8DRxlhsmx9266s9sL33664oTjQiZ1iVrscpL9tIBAH4_aem_lobyd64TzV6L-_r2HPLUhg\" target=\"_blank\" rel=\"noreferrer noopener\">Nabi Studio<\/a> creates a playful packaging design inspired by dog treats, with chunky typography and a stretched dachshund illustration that runs across the boxes like a signature. The warm browns and soft blues nod to both bakery tones and pet product cues, striking a balance that feels just the right amount of unexpected.<\/p>\n<p>Indulgence has been turned into a wink, positioning the cookies as a cheeky reward rather than a serious luxury. It feels self-aware and in step with a new wave of brands embracing humor and personality in design.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/good-boy-co-isnt-a-dog-treat-its-a-human-treat\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good Boy &amp; Co leans into playful indulgence with packaging inspired by dog treats and mischief. Nabi Studio brings personality through chunky typography and a signature dachshund illustration. Who doesn\u2019t love a treat that leans into a little mischief while still looking thoughtfully designed? I know I love it. For Good Boy &amp; Co, Nabi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4369,3485,4370,4039,4371,4372,4373,3003,4374,4375,4376,4377,4378,4379,4380],"class_list":["post-12321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bakery-branding","tag-bold-typography-design","tag-character-illustration","tag-contemporary-packaging","tag-cookie-branding","tag-dachshund-illustration","tag-dessert-packaging","tag-food-packaging-design","tag-good-boy-co","tag-indulgent-treats","tag-modern-food-design","tag-nabi-studio","tag-playful-branding","tag-quirky-branding","tag-snack-branding"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12321"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12322"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}