{"id":12331,"date":"2026-03-22T23:00:00","date_gmt":"2026-03-23T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12331"},"modified":"2026-03-22T23:00:00","modified_gmt":"2026-03-23T03:00:00","slug":"shelf-life-104-drenched-in-photography-but-light-on-clarity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12331","title":{"rendered":"Shelf Life 104: Drenched in Photography But Light On Clarity?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I wrote about the<a href=\"https:\/\/thedieline.com\/shelf-life-062-the-rise-of-vibe-based-flavors\/\" target=\"_blank\" rel=\"noreferrer noopener\">rise of vibe-based flavor<\/a> naming a few months back. Specifically about how brands were drifting away from literal descriptors like \u201clemon\u201d toward something more emotional. Calling lemon \u201cSunshine,\u201d for example. The focus shifted from what something is to how it feels.<\/p>\n<p>What\u2019s happening now, though, is a natural extension of that idea, but in a different direction. Instead of asking consumers to interpret a feeling through language, brands are starting to visualize it directly, with more photography-led packaging systems emerging that feature designs where the image does most of the communicative work up front.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-104-drenched-in-photography-but-light-on-clarity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wrote about therise of vibe-based flavor naming a few months back. Specifically about how brands were drifting away from literal descriptors like \u201clemon\u201d toward something more emotional. Calling lemon \u201cSunshine,\u201d for example. The focus shifted from what something is to how it feels. What\u2019s happening now, though, is a natural extension of that idea, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3032,486,4383,608,3052,85,1209,3069,3025,1052,4384,3685,4385,3030,3210,179],"class_list":["post-12331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beer-branding","tag-beverage-industry","tag-brand-differentiation","tag-brand-identity","tag-brand-strategy","tag-branding","tag-consumer-behavior","tag-design-trends","tag-marketing-strategy","tag-packaging-design","tag-photography-in-design","tag-product-packaging","tag-retail-marketing","tag-shelf-appeal","tag-visual-storytelling","tag-wine-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12331"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12332"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}