{"id":12345,"date":"2026-03-23T08:49:28","date_gmt":"2026-03-23T12:49:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12345"},"modified":"2026-03-23T08:49:28","modified_gmt":"2026-03-23T12:49:28","slug":"otoki-gets-a-color-driven-redesign-for-a-global-audience","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12345","title":{"rendered":"Otoki Gets a Color-Driven Redesign for a Global Audience"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>For Otoki, <a href=\"https:\/\/www.chasedesigngroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chase Design Group<\/a> transformed a Korean favorite into something vibrant and globally appealing, led by oversized, rounded typography and a simplified, more approachable logo.<\/p>\n<p>The color palette shifts to bright tones like electric blue, orange, and pink, making each flavor instantly recognizable, while playful illustrations, like the cheese moon, add a touch of personality.\u00a0<\/p>\n<p>What sets this apart is how it blends cultural confidence with modern retail energy, creating a system that feels fun, highly shoppable, and perfectly in sync with the global rise of Korean food culture. And craveable enough for anyone to want to pick up a bag. Or five.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/otoki-gets-a-color-driven-redesign-for-a-global-audience\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Otoki, Chase Design Group transformed a Korean favorite into something vibrant and globally appealing, led by oversized, rounded typography and a simplified, more approachable logo. The color palette shifts to bright tones like electric blue, orange, and pink, making each flavor instantly recognizable, while playful illustrations, like the cheese moon, add a touch of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4370,2063,3554,3242,4410,4411,4412,4413,4414,3747,4415,4416,4417,4418],"class_list":["post-12345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-character-illustration","tag-chase-design-group","tag-colorful-packaging-design","tag-contemporary-brand-identity","tag-food-brand-redesign","tag-global-food-branding","tag-instant-noodle-packaging-design","tag-korean-culture-design","tag-korean-food-branding","tag-modern-food-branding","tag-otoki","tag-ottogi-rebrand","tag-ramen-branding","tag-retail-food-design"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12345"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12346"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}