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Uniqode, the highest-ranked QR Code platform on G2, has released The State of QR Codes 2026 report, featuring insights from over 500 marketers and 1,000 US consumers. The second annual report explores how marketers use QR Codes, how consumers engage with them and the benchmarks shaping QR Code adoption across industries.\u00a0<\/p>\n
According to the report, QR Code adoption has reached near-universal levels among consumers and marketers. Seventy-one percent of consumers say QR Codes are useful in their daily lives, and 98% of marketers report a positive impact on their marketing over the past 12 months.\u00a0<\/p>\n
While 56% of marketers expect QR Codes to drive higher revenue, only 12% currently measure their impact on revenue. Instead, teams place greater emphasis on activity metrics such as click-through rates (30%), customer engagement (30%) and conversion rates (22%), confirming the need for QR Codes to serve as gateways for starting and building customer relationships.\u00a0<\/p>\n
\u201cQR Codes are capable of much more than simply linking to a static page,\u201d said Sharat Potharaju, Co-Founder and CEO of Uniqode<\/a>. \u201cMore than 90% of marketers recognize their value for capturing first-party data through direct customer interactions, allowing you to learn who your customers are and what they want. That creates a real opportunity to turn scans into long-term customer trust and engagement.\u201d\u00a0<\/p>\n \u201cQR Codes deliver real value when companies move beyond treating them as a simple campaign add-on and start managing them across their full lifecycle,\u201d said Justine BaMaung, VP of Marketing at Uniqode. \u201cAs consumers increasingly expect QR Codes to deliver useful information in the moment, the companies seeing the strongest ROI create dynamic and branded experiences, scale the management of codes across teams and track scans in ways that connect directly to business outcomes.\u201d\u00a0<\/p>\n For more information on Uniqode\u2019s QR Code solutions or to download the full State of QR Codes Report, please visit uniqode.com<\/a>.\u00a0<\/p>\n<\/div>\nOther key findings from the report include:<\/h4>\n
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