{"id":12362,"date":"2026-03-23T23:00:00","date_gmt":"2026-03-24T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12362"},"modified":"2026-03-23T23:00:00","modified_gmt":"2026-03-24T03:00:00","slug":"from-better-bagels-demise-to-the-birth-of-fit-bagel","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12362","title":{"rendered":"From Better Bagel\u2019s Demise to The Birth of Fit Bagel"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Fit Bagel\u00a0capitalized on demand left by BetterBrand\u2019s collapse, launching a high-protein, low-carb bagel alternative to fill the market gap.<\/li>\n<li>The brand used  familiar packaging to quickly validate product-market fit and attract former Better Bagel customers.<\/li>\n<li>Fit Bagel is now evolving into a standalone brand, focusing on improved taste, nutrition, and long-term customer trust.<\/li>\n<\/ul>\n<p>Brand origin stories are usually fundamentally similar. A founder can\u2019t find what they want, spot a gap, and decide to fix it. It\u2019s often predictable and even a little boring.\u00a0<\/p>\n<p>This one didn\u2019t start that way. Fit Bagel was founded in the wake of a collapse.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/from-better-bagels-demise-to-the-birth-of-fit-bagel\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fit Bagel\u00a0capitalized on demand left by BetterBrand\u2019s collapse, launching a high-protein, low-carb bagel alternative to fill the market gap. The brand used familiar packaging to quickly validate product-market fit and attract former Better Bagel customers. Fit Bagel is now evolving into a standalone brand, focusing on improved taste, nutrition, and long-term customer trust. Brand origin [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4431,4432,4433,4434,4435,421,3181,4436,4437,3022,4438,4439,4440,4441,4442,4443,4444,4445,4446,4447],"class_list":["post-12362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bagel-startup","tag-better-bagel-collapse","tag-better-for-you-carbs","tag-betterbrand","tag-brand-rebuild-strategy","tag-consumer-packaged-goods","tag-cpg-branding","tag-fit-bagel","tag-food-brand-marketing","tag-food-industry-trends","tag-food-startup-case-study","tag-healthy-bagels","tag-high-fiber-bagels","tag-high-protein-bagels","tag-keto-bagels","tag-low-carb-bagels","tag-mvp-product-launch","tag-nutrition-focused-foods","tag-product-market-fit","tag-startup-pivot"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12362"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12363"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}