{"id":12364,"date":"2026-03-24T02:05:00","date_gmt":"2026-03-24T06:05:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12364"},"modified":"2026-03-24T02:05:00","modified_gmt":"2026-03-24T06:05:00","slug":"truffl-designed-cpg-brand-korean-bros-has-some-not-so-serious-seoul","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12364","title":{"rendered":"TRUFFL-Designed CPG Brand Korean Bros Has Some Not-So-Serious \u2018Seoul\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>Korean Bros is a brand of Korean pantry staples that rides the wave of Americans\u2019 recent affinity for all things K-culture.<\/li>\n<li>Designed by TRUFFL, Korean Bros\u2019 visual identity is bold and bombastic, full of color and internet-inspired humor.<\/li>\n<\/ul>\n<p>Korean culture has engrossed Americans in a big way, with beauty products and pop music becoming a big part of the American zeitgeist. It\u2019s unsurprising that Korean food has also taken a toehold on US shores, but has yet to realize its full potential as a cross-cultural force.<\/p>\n<p>A new brand of packaged Korean staples, called\u00a0<a href=\"https:\/\/www.korean-bros.com\/\">Korean Bros<\/a>, is setting out to strike while the K-Culture iron is hot. Korean Bros\u2019 range of products includes tteokbokki (a traditional street food made from rice cakes in original or cheese sauce), kimchi udong noodles, and Seoul soba noodles.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/truffl-designed-cpg-brand-korean-bros-has-some-not-so-serious-seoul\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean Bros is a brand of Korean pantry staples that rides the wave of Americans\u2019 recent affinity for all things K-culture. Designed by TRUFFL, Korean Bros\u2019 visual identity is bold and bombastic, full of color and internet-inspired humor. Korean culture has engrossed Americans in a big way, with beauty products and pop music becoming a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[3052,3181,2951,281,2523,4448,4449,4450,4451,4452,4453,4454,4455,4456,4457,1052,4458,4459,4460,2961],"class_list":["post-12364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-brand-strategy","tag-cpg-branding","tag-dieline","tag-food-packaging","tag-graphic-design","tag-internet-culture","tag-k-culture","tag-k-food","tag-kimchi-udong","tag-korean-american-brands","tag-korean-bros","tag-korean-pantry-staples","tag-maximalist-design","tag-meme-branding","tag-modern-seoul-style","tag-packaging-design","tag-raphael-farasat","tag-truffl","tag-tteokbokki","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12364"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12365"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}