{"id":12376,"date":"2026-03-24T08:43:15","date_gmt":"2026-03-24T12:43:15","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=12376"},"modified":"2026-03-24T08:43:15","modified_gmt":"2026-03-24T12:43:15","slug":"truly-indians-street-food-inspired-redesign-brings-the-shelf-to-life","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=12376","title":{"rendered":"Truly Indian\u2019s Street Food-Inspired Redesign Brings the Shelf to Life"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<ul style=\"border-color:#000000;border-width:3px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\" class=\"wp-block-list is-style-default has-border-color has-bg-shade-background-color has-background has-small-font-size\">\n<li>ACB* transforms Truly Indian with a street food-inspired design rooted in hand-painted signage and expressive typography.<\/li>\n<li>Vibrant spice driven colors and textured layouts create a more dynamic and culturally rich presence in the frozen food aisle.<\/li>\n<\/ul>\n<p>Some redesigns aren\u2019t really even deserving of that description, with just a minor tweak here or there. But with Truly Indian, <a href=\"https:\/\/www.heyacb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ACB*<\/a> has flipped the entire packaging upside down and completely altered the brand. And for the better.\u00a0<\/p>\n<p>The new design draws from hand-painted signage and street food culture, creating a visual system that feels alive with texture and character. The typography has a hand-rendered quality that adds warmth but stays legible.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/truly-indian-packaging-redesign\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACB* transforms Truly Indian with a street food-inspired design rooted in hand-painted signage and expressive typography. Vibrant spice driven colors and textured layouts create a more dynamic and culturally rich presence in the frozen food aisle. Some redesigns aren\u2019t really even deserving of that description, with just a minor tweak here or there. But with [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[4462,4463,837,3554,4350,4464,4465,4466,4411,4467,4468,4469,4418,4470,4471],"class_list":["post-12376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-acb-design","tag-bold-food-packaging","tag-brand-redesign","tag-colorful-packaging-design","tag-cultural-branding","tag-ethnic-food-branding","tag-fmcg-design","tag-frozen-food-packaging-design","tag-global-food-branding","tag-hand-painted-typography","tag-indian-cuisine-packaging","tag-indian-food-branding","tag-retail-food-design","tag-street-food-inspired-design","tag-truly-indian"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12376"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/12376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/12377"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}